fbpx

In this episode, we dive deep into understanding the psychological triggers that empower potential clients to confidently take action. Wendy Vaughan, a successful business coach and sales expert, shares her journey from struggling to attract clients to becoming a top revenue generator and launching her own thriving business. We explore how Wendy’s framework for personal connection, trust, belief, and authentic desire can lead to predictable sales results.

Guest Bio:

Wendy Vaughn is a business coach and sales expert who has successfully transitioned from a high-paying corporate job to running her own business. Her four-part formula for sales success has empowered countless solopreneurs to authentically connect with potential clients and achieve predictable sales results.

Key Points Discussed:

– Personal connection as a foundation for sales (00:45)

– Overcoming the struggle of selling authentically (09:23)

– The four psychological states crucial for potential clients (15:10)

– Wendy’s transition from struggling to thriving in business (24:50)

– The power of embracing strengths and collaboration (32:15)

Main Quote by the Guest:

“Authenticity in sales is not just about selling; it’s about empowering both parties to take the best next step.”

Guest’s Website:

Visit Wendy Vaughn’s website at PredictableSalesResults.com to connect with her and learn more about her transformative approach to sales and business coaching.

Was this episode helpful?

Please leave us a review and subscribe to the show to be notified of future episodes.

Until next time, keep moving forward!

Chuck Anderson,

Affiliate Management Expert + Investor + Mentor

http://AffiliateManagementExpert.com/

Transcript
Speaker:

Hello, everybody, and, welcome back to the Creative

Speaker:

Collaboration Show. Chuck Anderson here, and I'm your host. And,

Speaker:

today, we have a special episode for you, especially,

Speaker:

anyone who is in is part of

Speaker:

your journey with your business is looking for,

Speaker:

you know, how to grow your business, and a big part of that

Speaker:

is sales and marketing. And I always like to bring in guests

Speaker:

who can help with that and have their own perspective and

Speaker:

and and the ways that, they can,

Speaker:

help. And today, I am joined by Wendy Vaughn,

Speaker:

who is a dedicated and compassionate advocate for those who

Speaker:

have the courage to venture out and start their own

Speaker:

business. And that really describes all of us, and, she

Speaker:

is a business coach as well as a sales and

Speaker:

marketing coach who has supported over 200

Speaker:

solopreneurs to gain skills, knowledge, clarity, and confidence

Speaker:

around the fine art of building a passion driven business.

Speaker:

And, Wendy, I I mentioned at the beginning of this, I love that

Speaker:

phrase, passion driven business. I think that really

Speaker:

describes who I love to work with and who we tend to attract.

Speaker:

So so thank you for that, and, welcome to the show. Yeah.

Speaker:

Thank you so much, Chuck. I'm super excited to be here and

Speaker:

contribute to your audience and, just bring some value. I

Speaker:

I love the work that you do as well, so thank you so much.

Speaker:

Fantastic. Well, and I and I let you know, we're kinda getting to know

Speaker:

each other more. And and and the more that we do, we realize that we

Speaker:

serve a lot of the same types of businesses, but in very

Speaker:

complementary ways. And and, you know, that's something that I

Speaker:

always encourage our listeners to to to, you

Speaker:

know, view others in their industry,

Speaker:

you know, as someone who you could collaborate

Speaker:

with, someone you could get to know, about. And at that

Speaker:

surface level, we go, oh, you're a business consultant. I'm a business consultant, so,

Speaker:

therefore, we're the same. Not a

Speaker:

chance. Not a chance. Are we the same? But

Speaker:

complementary, yeah, complimentary. Yes. And I

Speaker:

love that attitude, and that's something where you and I clicked instantly.

Speaker:

And and so it's really it's really cool to get to know, more about

Speaker:

you. And, well, speaking about that, let's let's let's have you

Speaker:

tell a little bit more of your story and your background to our audience so

Speaker:

that they can get to know you as well. Absolutely. Yeah. I always

Speaker:

love sharing my story because it's it's the typical kind of, you

Speaker:

know, struggling and hanging on by the bootstraps, you know, and pulling

Speaker:

yourself up. And there's the eureka and all this. But in my version

Speaker:

so I started out with a dream of being a

Speaker:

professional symphony player. Wow. Music was

Speaker:

my deal from early on. 4th grade, I knew

Speaker:

when I played that, I think it was Reveille or

Speaker:

something at summer camp. This is this is my jam.

Speaker:

So I started on that career path at an early age and got my

Speaker:

master's degree in trumpet performance and went

Speaker:

out to secure my wonderful position in a

Speaker:

symphony orchestra and realized that I knew nothing about

Speaker:

winning auditions. A really important

Speaker:

part, right, of launching that career.

Speaker:

So it wasn't too much longer that I realized, you know what? This is not

Speaker:

gonna be an easy fix because I I actually didn't know

Speaker:

there was such a thing as, like, belief

Speaker:

shifting or empowerment coaches

Speaker:

or peak performance coaches, those kinds

Speaker:

of things. So I I had no idea. Nobody

Speaker:

around me had any, you know offered any

Speaker:

support. So it became just kind of, alright. Exit

Speaker:

strategy, plan b. And, I love

Speaker:

music, so I started, started my own business, a

Speaker:

music booking agency providing music for weddings. And And

Speaker:

it was in Scottsdale, Arizona, which means there's weddings year round. Right? 9

Speaker:

months out of the year. Basically, every month except for June

Speaker:

July. And so with 0

Speaker:

business skills, 0 sales skills, basically

Speaker:

a socially awkward classical music

Speaker:

nerd, I started my business.

Speaker:

And thought, well, how hard could it be? I mean, I'm an

Speaker:

expert, right, in music. I'm the expert. I know

Speaker:

all these people in town that are really great musicians. So

Speaker:

how hard could it be? Well, as most all

Speaker:

entrepreneurs soon find out, it's kinda hard. It's

Speaker:

difficult to get clients. It's not that easy. Like, hey. You want this?

Speaker:

Sure. Great. Sign up. Pay me. And they all lined up at the

Speaker:

door. Nope. Wasn't wasn't quite that scenario. Show,

Speaker:

for several months, I did nothing.

Speaker:

I wondered what I should be doing. And then I realized, oh, I need to

Speaker:

be getting my name out there. So one of the first things I did was

Speaker:

I bought a program from Jay Abraham,

Speaker:

marketing genius. Mhmm. And still, I

Speaker:

believe, is very much involved in

Speaker:

supporting people with marketing and and business development to this

Speaker:

day. But he completely revolutionized my whole

Speaker:

outlook on how to talk about the work that I do

Speaker:

in a way that brings in potential clients. So, okay, okay, problem solved.

Speaker:

I was now attracting potential clients in to have this conversation with

Speaker:

me, and

Speaker:

it wasn't that wasn't like the golden goose.

Speaker:

There wasn't any traction from that point forward. People would say, oh, yeah.

Speaker:

Thanks, Wendy. This sounds great. I'll get back to you. Of course, they never

Speaker:

did. Yeah. So at the you know, I started

Speaker:

reaching out and looking at at books on how to sell. And I was

Speaker:

like, oh my god. I could never do any of

Speaker:

that. I could never say that. That was not me. I there's no

Speaker:

way I could be that, like, you know, tell them this and

Speaker:

tell them that. And so I thought, gosh. I just don't

Speaker:

think this is gonna work for me. But in the back of my mind,

Speaker:

see, I'm very intuitive and analytical. Drives my

Speaker:

husband nuts. But I was

Speaker:

kind of figuring out, like, what people needed in order to

Speaker:

say yes to the offer. And I realized

Speaker:

it just really came down to 4 critical components in

Speaker:

order to support a potential client

Speaker:

to feel that confidence and clarity about saying, yeah. This sounds

Speaker:

great. And from

Speaker:

that, when that when I started integrating

Speaker:

those 4 critical components, I call them psychological

Speaker:

triggers, but not to get, you know, too heady on this because, trust

Speaker:

me, I'm not a psychologist, It was

Speaker:

like night and day. People just started saying yes. Yes.

Speaker:

Yes. Yes. Yes. Sounds great. Sounds great. Sounds great. Business started

Speaker:

skyrocketing. So I went from that that point of, like, oh

Speaker:

my god. This is way harder than I thought.

Speaker:

I think I'm gonna have to fold, you know, because

Speaker:

this isn't working and this is not me. What I'm learning does not

Speaker:

work for me. 2, just playing to my

Speaker:

strengths so I could still be me, you know,

Speaker:

that socially awkward kind of I've evolved a little bit. Right? But

Speaker:

back then, you know, I'm

Speaker:

not some bright, shiny, like, charismatic person.

Speaker:

And to be able to just flip the switch and have this

Speaker:

thriving business that is bringing so much

Speaker:

impact and making such a difference and

Speaker:

creating such a profound shift in my lifestyle,

Speaker:

I was just, like, in

Speaker:

heaven. And it was that moment and recounting

Speaker:

that. Of course, life has its way. Right? You know, a whole lot we don't

Speaker:

have long enough time for me to tell my whole story. Right? So

Speaker:

fast forward to then a

Speaker:

phase of my life where I was sitting in a

Speaker:

corporate role in sales,

Speaker:

building somebody else's dream, somebody else's castle.

Speaker:

And I kept having people come to me within my team and saying, Wendy,

Speaker:

how do you how do you get so many clients? How do

Speaker:

you do this? You're not even like like us. You know?

Speaker:

You're not like the sales team. Right? Because these were corporate

Speaker:

salespeople. Boom. And I would just always in the meetings,

Speaker:

I'd be you guys

Speaker:

do you. I'll do me. And I was the top revenue

Speaker:

generator within that corporation for 5 years straight.

Speaker:

And and I I I just kept supporting others and everything with the same four

Speaker:

part formula, and applied it at a different way. And I'm gonna share

Speaker:

you what those 4 four key components are.

Speaker:

And things just started waking up in my mind. It's like, you know

Speaker:

what? I would love to actually get back

Speaker:

into my own business, running my own business.

Speaker:

And that and and I'm realizing how much difference I can

Speaker:

make in that realm of of, you know, teaching people

Speaker:

how to get clients, teaching people how to be authentic and

Speaker:

show up and be effective. And at the same

Speaker:

time, we had we have 3 boys, my husband and I,

Speaker:

and the youngest was 16 years old, and he

Speaker:

was starting well, I was traveling quite a bit with my corporate role. And he

Speaker:

was starting my son was starting to get into

Speaker:

things that didn't align with my values.

Speaker:

And I'll just put it that way. It's not right or wrong. It's just that

Speaker:

my values were not supporting his decisions because I was gone so

Speaker:

much of the time. And,

Speaker:

so I decided to resign. I said bye

Speaker:

bye to a multiple 6 figure salary, all the

Speaker:

perks in the world. I was being sent to Cayman Islands, to

Speaker:

4 star resorts, you know, as little spiffs.

Speaker:

And I said, I'm out of here.

Speaker:

And everybody's like, what are you doing?

Speaker:

I'm starting my own business. Oh my god. Doing what?

Speaker:

A coach A sales coach. Oh my god.

Speaker:

That will never work. And it's

Speaker:

like way back in the beginning when everyone was saying, you're gonna

Speaker:

start a music agency? Oh my god. That'll never work.

Speaker:

You Show, same kind of thing. Here I am, you know, now

Speaker:

20 years, 22 years later with all this success with

Speaker:

sales. Oh my god. That'll never work. So so

Speaker:

I feel all the pain that

Speaker:

solopreneurs have that entrepreneurs have when

Speaker:

they they go through that ramp up phase.

Speaker:

And I love to bring to them that

Speaker:

that sense when the when the the the switch gets

Speaker:

flipped and everything just, like,

Speaker:

lines up. Mhmm. And they've got the knowledge, the skills,

Speaker:

and the confidence, and they're running in their track, and

Speaker:

they're making that impact and that income. So

Speaker:

that, for me, is why I do what I

Speaker:

do. I love so many aspects of that

Speaker:

story and, you know, we could go in so many directions with

Speaker:

it. Yeah. You know, both you know? A lot of a lot

Speaker:

of choices there. Exactly. But, you know, kind of like where

Speaker:

where where we kind of ended up here, you know, and just talking a little

Speaker:

bit about the solopreneurs and their journey is so

Speaker:

many of them are hearing that, oh, that'll never work, and why are

Speaker:

you doing that, and why don't you go get a job? And, you know, those

Speaker:

are all the things that I heard when I started my journey as well.

Speaker:

You know, it became self evident. You know, my friends and family

Speaker:

get it now, but, you know, it took 30 years for that

Speaker:

to occur. Right. But, you know, they're

Speaker:

hearing, that a lot. And I would say a

Speaker:

lot of what I hear from people is

Speaker:

is especially on that that whole idea of

Speaker:

selling authentically. You Show? You you and not

Speaker:

all sales trainings are are created equally. You Show? If you go

Speaker:

to, you know, some of the old school sales training, it's, you

Speaker:

know, always be closing and and and and all of that kind

Speaker:

of stuff. And, I can really relate to to your

Speaker:

style. I had to kind of find my own style as well. What

Speaker:

are some of the things you're hearing from some of the solopreneurs that you're working

Speaker:

with in terms of what are they what are they saying about

Speaker:

sales? What do they believe about sales? What are they,

Speaker:

you know, either rejecting or feeling or believing or, you

Speaker:

know, like, where are they now? Like, before the before you work with them, and

Speaker:

then we'll kinda to, you know, your your advice for them, which is you have

Speaker:

the 4 parts there. Right. Right. Right. Yeah. No. For for

Speaker:

most heart centered solopreneurs, you

Speaker:

know, that that are really they're they're passion driven. Right?

Speaker:

They're not financially driven. They're not

Speaker:

entering into this with, alright. How much can I

Speaker:

charge? What's the net worth? What's the profit? You know, they're not that

Speaker:

type. There's nothing wrong with that type. Right?

Speaker:

That's more transactional selling. Right? I have a thing. It's

Speaker:

here's the wholesale. Here's the retail. Here's what the market renders. Here's how we

Speaker:

can position that blah blah blah blah blah. Well,

Speaker:

the people that then are really more in tune

Speaker:

with selling their knowledge, their wisdom, their transformation,

Speaker:

For them, their tendencies are that selling

Speaker:

is pushing or I'm forcing myself

Speaker:

on. I'm trying to, you know, get somebody to to

Speaker:

take action or I'm trying to and I oh my gosh. When they talk about

Speaker:

their fees, it just makes them for the most most part of people, you

Speaker:

know, I have I have no idea. You know? I I I just want everybody

Speaker:

to be able to afford to work with me. And so there's all that sort

Speaker:

of resistance around baggage that

Speaker:

has either been a past experience that they've had

Speaker:

personally, right, of somebody maybe in a car

Speaker:

showroom or or, you know, even over the phone. I

Speaker:

can remember one instance where I was talking to somebody about extended

Speaker:

car insurance or no. That warranty. Right? Extended

Speaker:

warranty. Mhmm. Oh my goodness.

Speaker:

This guy is just like I felt like I'd been through the

Speaker:

ringer after I hung up from this guy. And, of course, I just shoulda hung

Speaker:

up on him, but there's still that element out there where they just they

Speaker:

beat you up psychologically. And so a lot of people have been through

Speaker:

that, and that's their greatest fear is that, oh my god. I don't wanna be

Speaker:

that. And so just coming

Speaker:

into the whole, how do I get clients in a way

Speaker:

that I still like myself and I'm still who I

Speaker:

am and affect it? Because here's the thing, you know, if you give, give,

Speaker:

give, give, give, people will receive, receive, receive, receive.

Speaker:

You know? If you offer something at 4.97, they're not gonna say, oh, but

Speaker:

please, can't I pay you 14,097? You know?

Speaker:

They're not gonna say that. And so it it has to be

Speaker:

an inner game, you know, and and that's that's where

Speaker:

really reaching out and having the capacity

Speaker:

to know that, hey. I need an outside

Speaker:

expert to help with my inner work so that I can, first

Speaker:

off, own my value and then learn how to

Speaker:

effectively talk with potential clients in a way that empowers

Speaker:

me and supports them. Mhmm. I think that's the really

Speaker:

great news for our audience and and possibly music to

Speaker:

their ears. Not no pun intended, but, since your musical

Speaker:

background. But, you know, that you

Speaker:

don't have to be that person. You don't have to be that

Speaker:

that you know, we've all experienced that salesperson

Speaker:

that is like, oh. Yeah. I don't I

Speaker:

I I have gone through that kind of training.

Speaker:

Sadly did go down that path for a while.

Speaker:

Was good at it and hated every single moment of it.

Speaker:

Yeah. Like, it just made me feel

Speaker:

sick. And I'm like, I can't imagine myself

Speaker:

doing this for the rest of my career. There has to be

Speaker:

a better way. And when you really discover that, you

Speaker:

really don't have to. In fact, letting go you know, I

Speaker:

think, you know, from my experience, letting go of those

Speaker:

tactics, which tend to be a bit more on the manipulative

Speaker:

side and not so much on the authentic side.

Speaker:

Yeah. That my sales actually increased when I let go of

Speaker:

that, and I started doing it this other way. And you didn't have to,

Speaker:

in fact, selling without even feeling like you're

Speaker:

selling. And and so at at least that's how it felt for me.

Speaker:

So, yeah. Definitely. That's a it's a huge

Speaker:

shift when you do kind of make that connection. But like I said,

Speaker:

the caveat is is that most heart centered

Speaker:

coaches think it's just about giving, giving,

Speaker:

giving, and then they hope Mhmm. That the person is

Speaker:

gonna say, well, can I hire you? Or or what do you offer? Or

Speaker:

you Show? And the other Anderson gonna take that initiative. And there

Speaker:

usually is where things break down is that

Speaker:

the the reason the person needs the coach is

Speaker:

probably because they are lacking the

Speaker:

self belief or the self worth or, you know,

Speaker:

the confidence to invest in themselves. So there's usually that.

Speaker:

And I always link it to take off the sales

Speaker:

hat and put on your coach's hat.

Speaker:

If this person was already a coach already your client,

Speaker:

how would you be empowering them

Speaker:

to do something that's outside of their comfort zone? How would you

Speaker:

be empowering them? And so, when we

Speaker:

shift the mindset around that, that becomes the catalyst to

Speaker:

then rethinking the whole, quote, unquote,

Speaker:

marketing and sales Mhmm. Approach.

Speaker:

So let's talk a little bit about, what what are some of the steps

Speaker:

or, like, you've got your your, I think, your your 4

Speaker:

parts to, that you mentioned. And,

Speaker:

you know, so now that someone you know, for those who are

Speaker:

listening in going, okay. I get it. Yes. I'm one of those people. What do

Speaker:

I do? What do I do next? How do I approach this differently?

Speaker:

Yeah. Absolutely. I'm I'm super excited to share this. So this, again, was

Speaker:

what I discovered way back in the beginning,

Speaker:

you know, when things were becoming this kind of quicksand

Speaker:

feeling. But I'm I'm very intuitive and

Speaker:

an empath, and so I'm able to

Speaker:

connect with people's kind of emotions and where they are

Speaker:

in terms of their emotional journey. And so what I

Speaker:

discovered is that it's more of a it's a

Speaker:

framework. Right? I'm not into scripts per se or, you

Speaker:

know, tell them this and tell them that. It's a

Speaker:

framework that it it supports potential clients to

Speaker:

really understand the value as well as that this is the best next

Speaker:

step for them. And so it it it boils down to 4 different,

Speaker:

ingredients. 1 is to intentionally

Speaker:

in your marketing and or sales, I would I I call it every

Speaker:

client or potential client touch point, build that

Speaker:

personal connection.

Speaker:

In the old school sales book, that's

Speaker:

called Show Know, like, and trust. But Mhmm.

Speaker:

It's really deeper than that. It's not to know a per it's it's a personal

Speaker:

connection, especially in this day of digital, social

Speaker:

media, AI, you know, where I can get as a script

Speaker:

generated from AI just like that. I can create a sales page just like that.

Speaker:

I can, you know, create a course just like that. But all of that is

Speaker:

lacking that personal connection. So, anyway, that's

Speaker:

that's one psychological state that needs to

Speaker:

be activated. And, of course, there are lots of

Speaker:

different techniques for doing that. The second

Speaker:

psychological state is trust. Now interestingly,

Speaker:

it's trust both sides. It's trust in in the

Speaker:

expert, in the coach or business owner or

Speaker:

solopreneur, and it's also

Speaker:

trust in the potential client to make the decision.

Speaker:

That's a little bit of expert for for experts, extra for

Speaker:

experts, I should say, in in that move because it's not

Speaker:

mostly like, How do I activate trust within them? That's why

Speaker:

I said right at the beginning of this, you put on your coaching hat. It's

Speaker:

it's not complicated at all. Most of these things come down to some pretty easy

Speaker:

things to create these these to

Speaker:

activate these states. So there's personal connection, trust,

Speaker:

both in in you, the the expert and in within the

Speaker:

potential client. The third is belief.

Speaker:

And and this is you know, activating belief

Speaker:

is, I would say, one of

Speaker:

the bigger components if we were to put them all on a

Speaker:

scale here. It's

Speaker:

belief that, first off, the solopreneur

Speaker:

can deliver what they're saying they can, You know,

Speaker:

obviously, that they can deliver that outcome

Speaker:

or that they have, you know, the abilities, the skills,

Speaker:

all that. So there are certain things that obviously your credibility and

Speaker:

and certification and track record and years in business,

Speaker:

all those kinds of things things add up to that.

Speaker:

But it's also belief through your

Speaker:

potential client's mind that they can achieve the

Speaker:

outcome. So, again, this is

Speaker:

a little bit more nuanced. Right? So it goes beyond

Speaker:

just touting all the, you know, the certifications

Speaker:

and years of experience, but it's how do you transfer that

Speaker:

belief? Again, put on your coach's hat, and you'll figure that out.

Speaker:

But there are some very easy ways to do that. And the 4th, of course,

Speaker:

is desire, which most people think, well sales, right? They got to

Speaker:

want it. If you're gonna sell something, they have to want it. Yes.

Speaker:

That's true. But the thing that is really

Speaker:

important to know is that

Speaker:

and and this is where people kind of flounder back and

Speaker:

forth between force and and

Speaker:

more allowing or inviting in

Speaker:

this desire mode. Because when you start

Speaker:

projecting on somebody that they're gonna love something or that this is

Speaker:

amazing or that you are going to, well, then

Speaker:

that's force. That's that's like forcing my opinion on

Speaker:

you. Instead, desire is authentically

Speaker:

built when you position what

Speaker:

it is you're offering in a way that

Speaker:

includes words and the experience that

Speaker:

are already going on in your potential client's mind. And I'm sure

Speaker:

you've heard this many times before, but but for a lot of people, it's

Speaker:

tricky to understand really how to do that, especially in

Speaker:

marketing or blogs or, you know, sales pages, that kind of

Speaker:

thing. But it it's really a matter of alignment.

Speaker:

Choosing words that are already within your

Speaker:

potential client's thoughts naturally,

Speaker:

conversationally, around the outcomes

Speaker:

of what it is you're selling or offering. And, again, a lot of the

Speaker:

experts, this is another place that's a blind spot for them, is that they

Speaker:

are so excited about their process, their methodology, you

Speaker:

know, the the nuts and bolts and everything,

Speaker:

that that's where they land because that's where they see the biggest

Speaker:

value. But, actually, it's the outcome

Speaker:

of whatever your process or methodology or

Speaker:

approach is that is what your potential clients

Speaker:

want. So so those are the 4 elements. And

Speaker:

when you activate all 4 of those because you can't activate desire

Speaker:

without belief. Belief doesn't get activated without trust, and

Speaker:

trust does not get activated without a personal connection.

Speaker:

Show they all dovetail, but none stand

Speaker:

alone. So that's the magic.

Speaker:

It is magic. And it was so cool to hear you,

Speaker:

describe those and just tells me just how on the same page you and

Speaker:

I are because, especially that part about vocabulary.

Speaker:

And one of the things that, I think a lot of

Speaker:

coach just to echo something that you said here, I see a lot of coaches,

Speaker:

selling with the name of their program or

Speaker:

the name of their process. And I just went through this with one

Speaker:

that I'm helping to write a webinar right now, and and and

Speaker:

and we had this debate over what words to put on the page. And, of

Speaker:

course, we did a lot of research in term terms of who the

Speaker:

ideal audience is and all of that, and they really

Speaker:

felt passionate about using the name of

Speaker:

their process and all of the bullet points. And and and you have to ask

Speaker:

yourself, are these words that

Speaker:

my audience will understand? Are these words

Speaker:

that they use every day? Yeah. To even

Speaker:

value. And even value. Yes. Exactly. And we do

Speaker:

ourselves such a disservice sometimes by trying to describe what we

Speaker:

do Yeah. Versus describing

Speaker:

what our ideal client wants

Speaker:

and values and position ourselves as

Speaker:

someone who can help them to do more of that and

Speaker:

and and and whatever. And it's not about buying my program.

Speaker:

It's about me helping you get what you want. Exactly.

Speaker:

Exactly. Well said. Well said. Yeah. I love it.

Speaker:

Well, we we you know, I think we have to unpack that even more

Speaker:

and and definitely do some more work together, around that.

Speaker:

But but, of course, you know, in the in the context of a

Speaker:

podcast episode and keeping this, bite size for for people to

Speaker:

consume, I think that is just so valuable. I love what you just

Speaker:

shared. For people listening in and they wanna

Speaker:

connect with you and learn more, where where would be the best place to do

Speaker:

that? Well,

Speaker:

the best place to connect is through my website. Mhmm. I am on

Speaker:

social media, but my time is most

Speaker:

invested with my clients. And so that's the easiest place

Speaker:

to find me is, w w w, of course,

Speaker:

predictable sales results.com is the

Speaker:

website. Mhmm. And, you can

Speaker:

find the form there to reach out to me, and, I'd love

Speaker:

to carry the conversation forward. Yeah. And, well, to make it very

Speaker:

easy for you to connect with Wendy, we've put the link

Speaker:

to that just beneath this beneath this video. And if you're listening to

Speaker:

this on podcast, just check into the player, whether it be Apple Podcasts or

Speaker:

Spotify or whatever you're on, and the links are all in there as well. And

Speaker:

just go ahead and click that. That'll take you directly to Wendy's website. You can

Speaker:

connect with her, there. So, Wendy, this has

Speaker:

been, like, amazing, and I just, I

Speaker:

just love hearing you talk because I'm just, like, I'm like, yes. Someone

Speaker:

else who gets it. And and I'm just wondering, like, you know,

Speaker:

how, you know, how, you know, just to

Speaker:

impact even more coaches and more solopreneurs

Speaker:

to really realize this, and sales is such a big part of it.

Speaker:

And, so I love that this is what you do, because

Speaker:

I'm also I'm on the other side of it. I'm, like, finding those people to

Speaker:

talk to. Yeah. And you're like, well, here's what you say

Speaker:

when you talk to them, and it's and and and those 2

Speaker:

really go well together. So so I I I look forward to

Speaker:

exploring that. Before we bring this episode to

Speaker:

a close, I just have to ask you because I've been asking all my guests

Speaker:

about this, and, it, it's turned into a bit of a social

Speaker:

experiment for me because I just never know what the answer's gonna be. But so

Speaker:

much of, building a business and and growing a business is growing

Speaker:

ourselves as well. And, for myself, I've

Speaker:

I'm I'm a you know, probably the last 30

Speaker:

years, I invest every single month on buying

Speaker:

books and and and courses and stuff and always trying to learn more

Speaker:

myself. And I've got my favorite books, but I always ask our

Speaker:

guests if you have a favorite book or a must

Speaker:

read book. And then and I know it's an unfair question because there's

Speaker:

many, many, many, many My goodness. Yes. But if you were to recommend

Speaker:

but just to bring it down and keep it simple for our guests and give

Speaker:

them a single recommendation that they can take action on, what would

Speaker:

be a must read book that you would recommend that they read next?

Speaker:

Yeah. No. That's I love that question, Chuck, because it it

Speaker:

has been an a journey. Right? I started out as

Speaker:

the social I'm not kidding you. The socially awkward,

Speaker:

introverted classical music nerd, you know, with 0 business

Speaker:

knowledge, 0 sales skills, and,

Speaker:

you know, not to toot my horn or anything, but I've built multiple

Speaker:

6 figure businesses. I meant I'm on track for a 7 figure

Speaker:

year, and I've sat in the corporate role

Speaker:

being their top generator. So it's been an evolution.

Speaker:

It hasn't just happened because, oh, well, I'm gonna eat my Wheaties.

Speaker:

Oh, my goodness. In fact, before we moved to

Speaker:

Hawaii, we had to put things in in either, you know,

Speaker:

storage or get rid of them. So I had a library of

Speaker:

all these books, and everyone was like, oh my god. This takes me

Speaker:

back to Og Mandino and and, you know, Bob Procter

Speaker:

and and all these different phases of my

Speaker:

evolution. But when you ask that, what is one book? I

Speaker:

think the book that really had such an a

Speaker:

pivotal moment for me was

Speaker:

ask and it is given, and that's written by

Speaker:

Abraham Hicks. Now I don't know if you

Speaker:

know Esther Hicks. She's a channel. So this gets

Speaker:

a little woo, Chuck. I love it. Bring it bring on the

Speaker:

woo. So Esther Hicks is a

Speaker:

channel, and Abraham is the collective

Speaker:

that she channels. And so this book, Ask and It is Given,

Speaker:

was just oh my god. It just completely

Speaker:

rocked my world of how I thought things had to be toiled

Speaker:

and no pain, no gain. And, you know, you're

Speaker:

in it to win it and blood, sweat, and tears

Speaker:

to ease, flow, joy.

Speaker:

Which one do I want? I think I'll go over there.

Speaker:

That sounds much nicer than the no pain, no gain.

Speaker:

Right. So that was the the onramp into that

Speaker:

world of ease, flow, and joy.

Speaker:

I love that. You know, I've I've I've heard of that book so many times,

Speaker:

and I've read so many. That is not one that I have read,

Speaker:

and and so I can't even comment on it. But but I

Speaker:

also take this as a sign that it is the

Speaker:

next one for me to read, and and that has been a

Speaker:

very interesting subpart of this this this

Speaker:

podcast journey is asking the question

Speaker:

and then trusting the answer. And so so

Speaker:

that gets to go on my next read list. So so Right. So thank you.

Speaker:

Be sure to let me know how that ends for you. Yeah. Well, I'm looking

Speaker:

for the, the ease and the flow, and I'm just going to

Speaker:

allow. Yes. And and I'm going to allow it

Speaker:

because it's so easy to go. I want ease and I want Show.

Speaker:

Like, and I'm gonna manipulate everything around me in my world so that

Speaker:

it's easy. Damn it. That's not flow.

Speaker:

Right. And so it it is so easy. And

Speaker:

and, you know, when when we hear about manifestation, it's

Speaker:

like to try to force a manifestation. It's like, that's

Speaker:

not how it works. The universe doesn't do it on your timeline. Do

Speaker:

my vision board. Do my vision board. You know? Wait. Affirmations. Affirmate

Speaker:

Yeah. I've had this on my vision board for 3 years. Damn it. Where

Speaker:

is it? Yeah. I just love all of that.

Speaker:

So, Wendy, thank you so much for that recommendation. I'm gonna put the

Speaker:

links to that book, beneath the video and in the podcast show notes as well

Speaker:

for everyone else to check out. Show, this this has just

Speaker:

been a fantastic conversation, and and I I look for a forward

Speaker:

to us having, more conversations because I feel like

Speaker:

there's so so much more we can unpack. You know, that

Speaker:

Right. Back here with regard to actually

Speaker:

how to create that ease and flow in your business. And, Chuck, you are the

Speaker:

king of that, and we didn't get a really, like,

Speaker:

talk the synchronicities of how important it is to

Speaker:

Creative those alliances and systems to support the

Speaker:

expansion, because it's not just a solopreneur.

Speaker:

We when we collaborate and work at a bigger level

Speaker:

is when we truly find that ease and flow. So Well, that's

Speaker:

it's so true. I mean, I think, you know, winning in life and winning in

Speaker:

business is definitely a a, you know, a team team sport.

Speaker:

It's it's nobody really is self made. Nobody and and I know

Speaker:

for myself, I've I never really do anything myself

Speaker:

Anderson and especially not today. I mean, in in in my

Speaker:

twenties, I was just like, oh, yeah. I'm gonna do this. I'm gonna build this

Speaker:

thing. And and today, I I try to listen.

Speaker:

I try to, say, well, here's where my strengths are.

Speaker:

Who could I meet, or who could I collaborate

Speaker:

with who is strong in some other area.

Speaker:

Mhmm. And it is so much easier when you do that. Oh my gosh.

Speaker:

Right? It's so much easier. Yeah. Yes. No

Speaker:

longer trying to become, you know, in you know, become stronger where I'm

Speaker:

weak. How about just embrace the gifts that you have? And everyone

Speaker:

else has their gifts, and how do we align those gifts to

Speaker:

to actually accomplish more together? Right? Yep.

Speaker:

Absolutely. Amen to that. That is Yeah. And and I think that's where,

Speaker:

you know, you and I really connected, and I think we you know, we'll

Speaker:

definitely have more conversations Alright. About that. So

Speaker:

so thank you so much, Wendy. Thank you to

Speaker:

our audience as well. And, I want this to mean

Speaker:

something for you. So I want you to take something that you heard Wendy and

Speaker:

I talk about today, and, and and I want you to

Speaker:

take action today. Take a step towards whatever it is

Speaker:

that you want, and always, always, always keep moving

Speaker:

forward. And so, so, again,

Speaker:

thank you, Wendy. Thank you to our audience. This has been the

Speaker:

Collaboration show with Chuck Anderson, and I will see you on the

Speaker:

next one. Thank you, everyone.

Free AFFILIATE Workshop

In this workshop, you will learn how to build a highly engaged network of affiliate partners that promote your products consistently!