Are you thinking of ways to broadcast your message to millions of viewers through television? Expand your exposure and monetize your business through this budget-friendly platform!
Our guest today is C.F. Jackson, also known as the Roku Queen. She helps take experts and entrepreneurs from the saturated world of YouTube to television as she discovered the game-changing media distribution platform called Roku Streaming Player. Roku and the likes allow entrepreneurs to expand their brands, validate their expertise and increase sales in a way that was once only for the super-rich.
Join us in this interesting chat with C.F. Jackson as she shares with us about the TV Streaming Platform Roku and how it can help you leverage the sales in your business. Listen as she takes us step by step on how to get into it and learn how she helps entrepreneurs through the process. Enjoy this episode, while she tackles the importance of collaboration as she shares her journey of partnering with major corporations and brands.
Connect with C.F. Jackson and fill this form out: ambassador.idefinetv.com
C.F. Jackson’s Book recommendation:
The E Myth by Michael E. Gerber
Was this episode helpful?
Please leave us a review and subscribe to the show to be notified of future episodes.
Until next time, keep moving forward!
Some people call them wanting to they want to monetize it the way they want to, because this broke who you can have those paywalls, it's one pay a monthly subscription. They want to have control where they want to monetize the advertisement or sponsors, they can do it that way. And of course, you're going to reach a demographic of people who notice that will find you online, they want to watch content on the big screen TVs that we have afford a smarter, sleeker, and they use it in that fashion at the same time, credibility because like anything else, you can say, well, I have an e book, that's pretty cool. But compared to have an actual physical book, you had another light when it comes to presenting yourself in a way of getting the word out about your credibility. So control monetizing it exposure, it depends on what they want to do with it. But there's a lot of ways you can actually use Roku to scale your business.Chuck Anderson:
Hey, it's Chuck here. And I'm so glad that you're listening to this episode. And I just want to take this quick moment right now to let you know about our free collaborators toolkit. And this episode is all about partnership and collaboration. And our guests share many resources, tools, and things that you can use to make collaboration and partnership easier in your business. So if you're looking for better ways to grow and scale your business, through collaborations, and strategic partnerships, this free collaborators toolkit is going to contain the best resources from our workshops, as well as contributions from our guests. And these tools could be the missing link that you've been looking for. And they're going to help you to solve every day business challenges, and access, highly effective ideas that can help and grow your business exponentially. I know they've helped me and I know they're going to help you as well. And the best part about these tools is that they're completely free. And our gift to you for being a valued member of our community, and a subscriber to the show. So you can get access to all of the resources contained inside the collaborators toolkit today by visiting the website at WWW.collaboratorsunite.com/toolkit. That address again is www.collaboratorsunite.com/toolkit. Go ahead and register today get access to all the resources, and I'm gonna see you on the inside. Now. Here's the episode.Chuck Anderson:
Hello, everybody, Chuck Anderson here and welcome back. This is the creative collaboration show. And this is the show where we want to inspire entrepreneurs and business owners to look for ideas and creative ideas that that to collaborate and partner with others. And it's our belief that when you do that your business will grow much, much faster than if you continue to do everything by yourself. And as entrepreneurs, we kind of have this disease sometimes, and that is that we do so much ourselves. And we have these great ideas. But when we can collaborate and partner with others, our businesses grow so much faster. And that's why I'm really excited about today's guest. Because you know, look, as business owners, we want to get our message out there in a big, big way. Have you ever thought about what it would take to broadcast your message to millions of viewers through television? Well, our guest today is going to talk to us about how we can do that. Some have even referred to her as the Roku queen. And I'm so honored to have CF Jackson here with me today. CF. Welcome to the show. I'm so happy that you're here.CF Jackson:
Well, thank you so much for having me today. So I'm excited about sharing and seeing how we can protect some new information open some eyes and some minds and is it the same time as far as some new people on a new path of opportunity.Chuck Anderson:
You know, and this is a fascinating topic, this whole idea of Roku and also broadcasting the message out through television. And for some that just seems like an impossibility. Yet this is what you help people to do. So I would love to hear a little bit more about why do they call you the Roku Queen like what is that all about?CF Jackson:
Well, I will say that because you know one I'm a female in this space that is something unique in way turns. I'm never thinking about people to be on television and utilize a platform like Roku. And so am I walk around here I'm in Atlanta, I become known as the Roku Queen because I've been doing this since 2013. And it's something that I've been helping people along the path especially business owners and small business entrepreneurs recognizing that media is where we are and video is where we are In like he was saying it seems so unattainable to be on television and this is the path to doing it you guys in Roku, so I guess Roku queen has come a little staple of myself here in Atlanta.Chuck Anderson:
Amazing. Well, so how did what's your what's your journey? What's your story? How does How did becoming involved in Roku and television? How did that come to be? Well, what's been that journey?CF Jackson:
I grew up in Florida originally and have an only child, single parent household. So my escapism has always been TV. I enjoy TV. Back in the day, I'm old, and I look but the weekends were Friday nights, the weekend where you look forward to television, you just had those shows, and I just dreamt about these things. But fast forward, I got into the entrepreneurial world in 2004. As an as an author, I wrote my novel. Again, that was my escapism, I wasn't a reader. I love movies, but I wrote the book like a movie. And a friend said, I've been great books, I wrote it. And I started my path of entrepreneurship, create my own publishing company. And I enjoyed it. But as entrepreneurs, you know, it's about getting the word out, getting out there and getting the message out. So here in Atlanta, radio, speaking, had an opportunity to be on TV, but not in terms of the way of marketing and being there consistently because it's a cost to that. And so in 2013, fast forward, somebody mentioned streaming TV to move forward. Never heard of it before, came home and Googled it. And I never heard a Roku. But I've heard of Sony, I mean Sony as a household international brand. And I was like, Okay, that's pretty cool. So I bought a Sony. I was complacent Chuck, I'm like, Okay, I got this table, and I got this cool the device. I can do a network watch videos from my computer. I mean, I was fancy with it. My friend came back six months later, yo, Roku, Roku. I never heard his Roku that you can get on TV with it like, wow, how can I get on the Sony though? I never heard of Roku, confined it bought a Roku. And my mind was blown away. And I was sitting there thinking to myself, well, how can I help others because I know for me, TV is where I want to be. And it was more exposure more credibility and all these other things. And it's passionate about it. And really the whole world of identifying TV is more than just a name for my company. You said you said I defined TV. Yes, you do define team now we all defined TV was the platform like Roku. So it's really a place for those who are dreamers, those who are visionaries, and those who are doers. In this whole world, I define TV came to prominence because of someone told me about it. I didn't ask how I just did it and move forward from there in 2013 started out with a few 100 YouTube subscribers and then in a few months, I had like 3000 subscribers on Roku and the growing ever since.Chuck Anderson:
Hmm. So amazing story. And now you work as it primarily business owners or or what's the what's the typical type of person that you're working with to help them get on to streaming TV.CF Jackson:
When this image was pretty well initially started, I define TV I initially started with those who I knew were kind of like the low hanging fruit who already had content and had an idea of wanting exposure, which was music artists. My mom's independent music artist, so I understood that their their plight, so I started with them. And there's a couple from Sweden that effect and it grew from there. So I have a little bit everything. I haven't focused on the credit side, but I do have independent filmmakers and those who create content creatively. But then mostly I'm focused on by myself, the small business owner, those who have maybe health and wellness or business coach, authors that are pertaining to one of the give them a message or buy information that's going to inform and create a following for them using this platform. So everything I put on I find to be as informative as PG 13. And below that I want to be quality content that can serve a mass of people no matter where they are.Chuck Anderson:
Great. So what would be the typical reason why someone would want to be on streaming TV? How does this? How does this fit into everything else that they're doing to get out their message and spread the word about their business and all of that. So So what's the opportunity?CF Jackson:
It depends. I know some people like to get on board control or ownership for example, I help someone create their own channel, we manage it for them, they want to control because they didn't want to be on YouTube. They didn't want to have someone come on YouTube. No, you can't download YouTube content, but you can strip it in forms, in some ways you can so they want to control ownership over they didn't want somebody taking their content and doing with it what they want it to so that there was control. Um, some people call them wanting to they want to monetize it the way they want to because this broke who you can have those paywalls it's one pay a monthly subscription. They want to have control where they want to monetize with advertisement or sponsors. You can do it that way. And of course, you're going to reach a demographic of people who notice that will find you online they want to watch content on the big screen TVs that we have For this market is sleeker, and they use it in that fashion at the same time credibility because like anything else, you can say, well, I have an e book, that's pretty cool. But compared to have an actual physical book, you had another light when it comes to presenting yourself in a way of getting the word out about your credibility. So control monetizing it exposure, it depends on what they want to do with it. But there's a lot of ways you can actually use Roku to scale your business.Chuck Anderson:
Amazing. So I love that idea of creating premium content behind a paywall. And if I think about some of the membership programs that we have on online or online courses, I never really thought that streaming TV could be another potential channel for that. But it seems like that's something you could do.CF Jackson:
Yeah, most definitely to have it done in terms of just have a channel per se, just all that you can have one off pieces of content, you have them stream a little bit of content, and it stops and then you're the pages to the rest of it. So if you imagine anything like that, what's the dream that you can really well, I don't create it, my, my, my developer does it. But we can create anything, you think of your version of a Netflix, we can do all of them, then some. So it's amazing what you can do with it. And at the same time, too. You can also market and advertise and like anything else, you can do geo targeting marketing with Roku, you can do it by an area code, zip code and do by city or region do at United States, Canada, Brazil, Mexico. So you can do a whole lot when you kind of do it online, you can do it right there on Roku as well.Chuck Anderson:
Well, that sounds very interesting. And you know, some businesses are very local or geo targeted. So So are you saying like, so someone could let's say they're, they're local, they're in Atlanta. So you can have content that's only for Atlanta, or are like, how granular does that get? You know, how, how does that work?CF Jackson:
Let's say for example, with Roku LSA. If you want to target someone in a certain zip code, you can create content, do ad, and they will only target those people in that zip code. So they'll see your creative, they created my scene, we watch more, learn more, and only those who be in that queue constantly showing your creative. And when they click on it, unlike traditional commercials or ads, it can go straight to a full fledged video. And that's it, you only gonna be charged for that click to go to that piece of content, so that you're inviting them to your world, or wherever expertise you have to offer. And voila, it's gonna be a five minute video can be a 15 minute video, whatever it may be, but you pull them into yours bedroom into your circle of here I am. And there you are. Again, it gives us an opportunity, that paying a hefty dollar to have a 30 minute a 32nd 15 second ad on TV that can cause your whole life as an entrepreneur, we don't have that dollar. But we can afford something like Roku, where it starts as little as a couple $100 You know, $700 and then you are off to off to the races, which in the last demographic of people on TV. That's amazing. It blows my mind.Chuck Anderson:
So so they don't have to have a large budget to be able to do it. It sounds like and I talk to so many business owners and entrepreneurs all the time. And it's one thing when you're working with a big business who has a set advertising budget, when you're talking to small business owners, it's like advertising budget, what's that? It's like, let me check my bank account and see what I've got. And so so it's cool that this is something that you could do even on a small budget. And I think that's really important to say because so many people will discount it's like the perception of television is that it's so big and unattainable. And advertising like we automatically people think about Superbowl commercials, gazillions of dollars to participate in but we're really talking about something that's accessible to the average business owner.CF Jackson:
Yeah, it then blew my mind when I started learning more and digging more intuit that and that's my goal is to help 5000 entrepreneurs out there, you know, initially to show them that we no longer have to wait on the ABC or CBS or any major network no matter where you are. You currently have what you need to create quality videos, we have our webcasts we have our smartphone, digital camcorders, this is getting comfortable and get in front of the camera and getting your message out there and then where you want to put it in. It doesn't always have to be online. If you ever desired to be on television, now's the time to do it. Here in the States is constantly growing, people are constantly watching the average American is spending somewhere between four to five hours a day in front of television. And they couldn't because because they have these platforms like Roku. They don't want to do cable now they want to watch it the way they want to watch it, pause it come back. It's really a place for us as entrepreneurs who really leverage why we can and it's still growing but it misses me because it's big yet it's still small because people still these days still see that traditional television that's not attainable. But once I Tell it to them. Their mind is blown. Shockingly, they are thinking and see the smoke started coming in behind the ears and how does this work? I say just keep it simple. I can get you there. But it's really something you can do really affordable.Chuck Anderson:
I know for sure we're creating some of that curiosity in our audience right now. And you know, we're, we're shattering some perceptions here. And that television is this thing that's far out there. I mean, a lot of us are working within YouTube. But what you are saying is that, look, you know, this isn't a high cost thing. And you have so much more control over your content in Roku versus YouTube, which is amazing. Because with YouTube, you really have to play by the rules of their platform. And that so? So my question is, with regards to content, so we're already thinking, okay, okay, I can do this TV thing, Roku is accessible, but what kind of content like my content? You know, what, what, what do I need to do? Because I and I work with a lot of podcasters, who do interviews just like this on Zoom? So are we can we publish content like this? Or is there some sort of production or something that needs to be done to make this work?CF Jackson:
No, like I say that all you need is something webcams zoom. Your smartphone make sure is widescreen. But you want to present yourself in a favorable manner. Everything else like anything else, you want to have ownerships anything that you put out there music rights, video loops, or anything like that. And you want to present the best package deal you can put together. So be integrated like this, I do the same thing. If somebody I can help you with that, edit it up and make it look spiffy and snazzy by breaking it up and having your name at the bottom with some color scheme to it your logo. And that's it. And I tell people, that's the simplicity of now, of course, with COVID. I think people are now more savvy with Zoom. And so now that people are aware of it, they have it more readily available and on their computers and on their smartphones, you can do just that simplistically, or if you at home, we have a digital camcorder, you can send it to somewhere in your home or home office, get the lighting, right, sound right record, and then you are uploaded loads because now everything's HD, not too much things are standard synonymized anymore. We all HD now. And that's it, no dogs barking in the background, no kids running through trying to run from the dog. You know,Chuck Anderson:
Although some of that's entertaining when it happens. Oh, no, we can do the outtake show as well. I've got a few of those where we've had some interesting ones in the middle of zoom interviews, like this. So yeah, and that's the other thing too. Is that television or video? It has that entertaining component to it. I mean, a lot of us are using it in the podcast world is these interviews right now. All right, so So I love that the you know, the content can really be anything. And so many business owners now do embrace content creation. Now, video so accessible, like you said, we all have a webcam, we have zoom, and so much content can be created very easily using these platforms. So So hopefully, this is appealing to our business owners going ooh, I should try this out. So if someone's going, Okay, I never realized this as an opportunity before and now they're realizing that it is, you know, what are the steps? What would you say their next steps are, if they want to look towards using this platform for their content distribution? What would be the first steps that they need to take?CF Jackson:
Like anything, I tell people all the time you want to create, something's gonna be consistent. It's not a one hit wonder. I've had people come to me and he quit a video and it's gonna knock them out of the ballpark or they hate. I don't know, I'm a Baseball, baseball, but hey, air, you know, hit at the ballpark and boom, get a home run. What are you gonna do? How you gonna lay out the plan? What is your objective? What's the end goal? What you want it to be? Is it going to be branding? Is it going to be drawn to you to get leads? So define what your purpose is, and understand that it won't be tomorrow or the next day and be consistent with it, right? And then as you know, if you already have content, can you repurpose, repurpose the content you already have? If I meet that objective, and within that content, make sure you have some call to action was anything else you want to have them go somewhere to create some type of results for you? And today, you're gonna definitely say, Okay, how I want to deliver this, is it HD quality isn't quality, and then how do I want to do it? Do I want to have it on someone else's channel and have a show on the channel? Or do I want my own channel? What is my again, is a budget with this time well, Hamza wants to expense out and then how much I want to spend out over time period. So all depends on that and definitely help along the way in terms of the answer that when I define TV, we offer a way of interviewing people walk away to if they have a show or podcast that can feel either find TV, and then those who are a little bit bigger, they want their own channel their own network, we can develop and design that for them and help them monetize it and look at ways of how they want to grow it. These are our benchmarks, this is my goal. And myself, I get calls all the time that we will have ads in terms of new ad networks, but they come they want to put ads on either find TV, do you wanna at some point, have ads and commercials on your on your on your channel if you decide to go that route? So here's a look at all the different things and work into it. But is this like a like a work overnight? And then you want to advertise and promote it? Because it is you offline? I mean, you're offline, but you still want to go online to bring them to you because it's still part of another, you know, a component of getting the word out about what you have to offer? And how can you do that. So it's not overwhelming. But just think of it? Well, it's no different than what you do at YouTube. But she's got to put it on a way up, put it on television. So I want people to keep it simple. I'm doing YouTube, I'm putting on television, but I want to draw people from there to take it to roku. So in a nutshell, keep it simple. We had kind of long down, I want to scare you. But it can be fun.Chuck Anderson:
Yeah, well, you know, and it's a great summary of the steps. And I think what it really speaks to me is I kind of think of the two paths that people will take whenever they learn about something new. And some things are easy, some things require a little bit more thought. And, you know, it's so common to go down path number one where it's like, okay, this is a great idea, I'm going to start researching all of that, I'm going to start looking into all of it. And yeah, I'm gonna get something up on Roku. And that is certainly a path. And that's more what US chronic do it yourselfers, and solopreneurs. I hate that word solopreneur. Because it's really it doesn't really, it's not that empowering to be quite honest, it's it's suggests that we need to be doing everything ourselves. And it's something that I was for a very long time in my business. And I have learned that if I want to do something, and I want to do it quickly, because I'm all about doing it faster now and not the slow way I did the slow way for a long time. And, and again, that being a chronic, do it yourself, and I had to really train myself to learn that, hey, wait a minute, by collaborating with others. By partnering with others, we can just, we can go from here to here, so much quicker. And you've navigated all of this, you know all of that. And it seems like you'd be a really great person to collaborate with and to partner with on this whole Roku thing. And we're gonna make sure that all your contact information is in the show, and beneath this video and all of that. But I think it's a great sort of segue into the theme of our show as well, which is partnership and collaboration. And so I would highly encourage people not to try to navigate this on your own, but to reach out to you. But I wanted to ask you as well, because and I know you and I have talked before so so I kind of know, I asked this kind of like half knowing the answer. But how is partnership and collaboration? How can you embrace that in your business journey and how is it contributed to the growth of your business?CF Jackson:
It helps a lot. And like you stated, that's one of the things that I wish I would have known earlier in the game of trying to collaborate with others because like you stated, somehow I don't know what it is, is kind of get in a circle of I got to do this. And I learned that and watch how you can do all that you behind the spectrum of really moving forward. I have a buddy of mine, he's very successful. And so funny because he's so up here in this successful but he starts speaking behind the all the technical stuff, he has no idea how to do anything because he takes a hit everyone else does. And he's the ideal guy. He knows how to move the ball in terms of his outline and what his objectives are, what his goals are. But he does not want to do it and know everything. So in terms of collaborating, I wish I had started that earlier. But me I remember getting to this part of the art of fine tea, I was able to collaborate with 18 T and was able to get them to come on board did a live workshop and hit Atlanta partner with a studio here. And that way would help me with that was the one I got a partnership with 18 T a major corporation that was nice, a good boss. And so credibility for myself, the actual studio. The goal for them was to get people come in to know about the studio they didn't never know about the studio. It was a cost of don't go to the workshop, we put money on that. And then end of the day, we were able to create a relationship and get people to move to the next phase in are partnering to do something else along the way. So for me it was a win win because we all went together and partnering and I was able to learn more about what they offer. They learn more about what I offer and now we have a partnership where I've gone out to eat lunch with them. We collaborate on things before and people to their studios and vice versa. So collaboration does a lot in terms of how you can get yourself more exposure and people recognizing who you are and definitely gives you a lot more exposure and reach out to major corporations and To me, they made it but they wanted to be the sponsor of the workshop. And so that gave people who attended gave me a sense of they were 18 T, so they must be something special about them. So you just never know, just take it step by step by step. And for me, I've always wanted sponsorship with major corporations. And it's the funniest thing. I go through the whole process going online for them and always got no, a lot of times, Chuck. And so this time I was in partnership for my workshop, and I just went into the actual local at&t stores, I'm going to a workshop, and I want to collaborate. And the guy gave the person who to call and he said, Yes. So you just got to continue to be Yeah.Chuck Anderson:
For years shortly, years old, right, this whole beat up having this whole this whole thing, this whole layout his whole marketing scheme, and always got told no, just went into a store told the guy He pointed the right direction. And voila, that wasChuck Anderson:
Wow. So what, hang on a second. So you walked into an 18 T store and just told the guy there, hey, I want to collaborate with you guys. And that connected the dots between who you eventually had to talk to to get it done, and it got done. Now I just gotta say, like, you know, I just know so many people that I've coached over the last 20 years, and even, you know, some of my own plans were like, Okay, gotta write a plan and proposal that do this thing. And, and what you just said, so simple. I walked into the store and told the guy, I wanted to collaborate, I love that.CF Jackson:
It was saying, like, like Warren Buffett, I reached out to those services that I use. So they say I use you. So therefore, if you can pull me up, I'm a customer, you're so partner with me. I love you guys. I've been with you for a while. And he said, What do you want to bundle, I don't want to bundle I got your home, I got to sell fast enough. And I want to bundle this. And that was it. So if you think about all the different entities that you use, and you're paying monthly fees for reach out to them, they're gonna say at some point, I was in the right space at the right time, I had my internet providers, at one point, they collaborate with me, they became a partner with me, I use your people. And I was on the phone. They upgraded me. He said, Is there anything else you need Miss Jackson, to partner with you people have been using for a long time. And he's there was the partner I use on a regular basis who I use all the time. Okay, you must pay me back.Chuck Anderson:
Just ask, ask can you shall receive. That's, that's how, that's how this one went? I love that. And now, was it just an automatic? Like, I'm just gonna go do this? Or did you have to think about it work up the courage to do it or whatever. Because you know how some people kind of they build it up in their minds, and then it becomes this big thing. So was it just? Was it just a reaction? Or did you have to kind of build up to it a little bit before you went?CF Jackson:
I think it was, um, from all the previous years. I mean, literally, like last a decade. So I first got into entrepreneurship, that's a beforehand will go on the website and fill out all this form. what's your what's your demographics, what's your who your target audience, I mean, I will go through all that nonsense and just don't get any feedback. But this one, I was like, I guess I'm just saying, I'm having that energy now that I want it and I deserve to have a sponsor for this event. And I said, Well, who do I like what I use? And I said, What's the right store? And as walked in? And the guy said, Yes, or at the time, I'm trying to upgrade me on my on my internet service. I said, Well, shoot, I'm paying more money. Now, let me just ask, and they were just in that space of having the right person. So I didn't work myself up to it was just like, it came to me and spending on it. Sometimes, when things come, it is a mystery to go ahead and just do it. So to think that if you think are too long, you may not move on it. And so this one it was I was like, Okay, I wanted it. And I reached out to a whole bunch of different companies. I really did. But I was I expected somebody to say yes, I really did. Like somebody will say yes to pay for this lunch. I promised food for this event, I want to get somebody to pay for it. And ATT did and they came out and they participated as well.Chuck Anderson:
Wow, that's amazing. And, you know, you said something so key there that, you know, the opportunity was there and you acted upon it. And if you don't act upon it, then you know, sometimes we listen, we miss out on those opportunities. And there are opportunities today, especially when we have that. That thought is like Oh, go do this or that voice that kind of speaks to and says go do this. And if you do it, amazing results can happen. If you don't, you'll look back and go, geez, I wish I would have done that. Or you work up the courage to do it. But unfortunately, that opportunity has passed because it was in the moment that it was relevant. And you did that and it worked out well for you. And I wanted to highlight that for our listeners because I just think that's a huge message. And it's something that I've learned painfully in my business where I waited too long and that opportunity had gone. But in other times, acting on those ideas much much faster and just amazed at how easy things be when we When you do that, soCF Jackson:
amazing. So sometimes I look back like they don't really do that, you know, it's never just like sometimes. And then the best part, if you don't go is things result, results will come easier if you don't sweat on it. We really sweat apart. Phase three was more challenging he made lightly get to know if you're not really fresh in it. And he's like, what was going on here? You don't care? That's when you have no, no, you don't have that boundary of a negative thought and negative thought doesn't reach you because you just go I don't care. I'm gonna go and ask if they say yes, they say no, I asked and then oh, you say yeah, okay. Is that cool? That's when they, you know, try to oh my god, what do you say? No, no, that was a rare thought. Like, either yes or no, it's gonna be a 5050 chance. So it's cool. I mean, sometimes play around with it. So I don't do it all the time. Not sure. But that was one of those times a few times, like when I do it's like, Hey, I should do this every day, you know, winning?Chuck Anderson:
Yeah, for sure. You know, and it just reminds me of just how much of a personal growth journey being an entrepreneur is. And, you know, in the beginning, you know, I know for myself, overthinking things, doing too many things myself, not including other people in the business or just asking, right, just asking for things and not making it such a big deal. I remember how heavy the phone was, you know, the first phone calls I had to make. And then And then today, like, if I look at the growth over the last almost 30 years, since I started my first business. It's been an amazing journey, and so much to learn. And we've talked about that, some of that here today. And so much of what I've learned is in books, and I've read a lot of books. In fact, I'm not so much a good reader of books, but I'm a good listener of books, Audible has changed the game for me, right where I listen to audiobooks now. And I've probably consumed I don't know, almost 60 books in the last two and a half years, which is amazing. Because leading up all my years before that, I don't think I read that many books, I had them on my bookshelf, but but I'm not as good as a reader, but audible, changed the way I learned but so much great information is in those books. So I want to ask you and I asked this of all my guests, if you were to recommend a book to our listeners as the go to must read book, which one would you recommend?CF Jackson:
I will say my favorite book I tell anybody to read. It's gonna be the E Myth by Michael Gerber, the E Myth by Michael Gerber. Find this book, don't borrow it, don't share it, buy the book. And the best part about it is more it's the most conversation we'll have ever read. Not only read it, but have a pet with you, and follow what he says by the time you finish the end of that book, you have a beautiful outline within that book. One thing I learned is oftentimes I'm watching commercials, he breaks down difference between a product product and the product in the offering. I can't remember what he tells you you're reading something or watching something, what is the product? And what are they selling you? And sometimes you think you get it twisted what they really selling? Like, like I kind of look at commercial perfume. I'm trying to figure out this perfume commercials. What did they sell me with Julia Roberts, freedom, beauty release, whatever, what are they really selling is the feeling, not the actual perfume? They selling me something totally different. So I love that part of the book where it kind of got me thinking about my product, what am I selling? What is the actual product? And what am I really selling? You know, so it's a great read. And by the time you finish it, you're gonna have a whole outline is really a little surface that we have ever had. So check that out the E Myth by Michael Gerber, I love it.Chuck Anderson:
Yo is one of the very first business books that I read, not the first, but it was definitely in the first five. And it was a game changer for me because the you know just what I remember so much about that. And this, it ties in very nicely with the theme of the show, which is partnerships and collaboration and not doing everything yourself. Because that book there really shines light on what happens when you try to be everything in your business to be a what it means to really be a solopreneur and where that leads, and then how you can actually avoid some of the pain of doing everything yourself by letting other people in having systems collaborating partnering with others, which I which is all huge. So I love that recommendation. And you know, one of the things that we're doing CF is we're taking the clips of these recommendations, and we're going to eventually do a clip show where it's just all book recommendations. So there's probably going to be like a show within a show here.CF Jackson:
With all of that. And it and I don't even know out of all of our guests yet. I don't know if anyone else has recommended that book yet. We've had very good fortune with There's so far where almost everyone has recommended a different book. Right? And so yeah, it's really, really cool. So it's kind of turning out that way. So thanks for your recommendation. I love that book also. And we're gonna put links to that in the show notes and everything here. So we recommend other people check it out. And so thank you for sharing that. Well, you know, this has been an amazing journey so far with this interview. And I love everything you've shared. And this whole idea of getting on Roku. And distributing video content through Roku is is an amazing idea. And we want to give people an opportunity to connect with you to do that. So all the links are right here beneath this video, and in the show notes of the podcast. So you can connect with CF and CF, let them know like, what's the next step? So so when they click the link to go and connect with you that we're going to put there? What should they do next? What's the what's the best next step?CF Jackson:
Well, they want to connect in terms of being part of partner with me in a positive way, we have an ambassador program, and he finally loves the ambassador.idefinetv.com. And pretty much unless you're you get a form to fill that form out and to fill it out, and you get your response back to have a one on one because we are partnering. Michael, I've learned over the years that it is a responsibility when it comes to having partnerships and doing affiliates and all that kind of stuff. And we're going to win win win, make sure that we can collaborate in a way that's going to be beneficial for both parties. So I want to connect with people. So I want to learn and see not only just doing a sense of exchanging money in some way, but it's a way we can collaborate in different ways. So you fill the form out, we connect, and we go from there. But that's the next thing is to fill it out. And then definitely we have a social media connect with me on social media. So we can collaborate in different ways of learning more, because I'm personally at this point, who builds social media so much, and we hoard so much information from others, and we're gonna get to know people enough. And the more we know about people, the more I can help, because you just never know, you say one thing that somebody says never heard of XYZ, and somebody mentions it to you. And all sudden it comes out of nowhere, someone just mentioned that, let me collect the two. So I want to connect with people and have some quality connections when it comes to partnering. So feel free to visit and they invite you to fill out the form on ambassador.idefinetv.com, you'll get more information as well, once you fill that form out, you're getting a completely out how it works.Chuck Anderson:
That's great. And we highly encourage that you do and to make this one step better. If you do, click the link and connect with CF. And you come back and tell us about your experience. And let us know. And we'll we'll ask you like hey, like what what was what was all about, we'll know if you really did it or you didn't. But if you do that, and you contact us back, we're gonna send you a free gift. And and so we want to incentivize, that's how much we believe in what you're doing. And we want to really make this a way to connect the dots, the business owners who really need this help, and what you can do for them CF, which is amazing. And so, so we highly encourage people to do that. And I want to hear all about your experience, like, what was it like, and how did CF help you. And we want to, you know, compile those stories over the next year. And let's see how many amazing stories we can we can create with that. So So I highly recommend, click that link, make take that next step. And so as we bring this episode to a close CF, I just want to thank you so much for being so open and forthcoming with your information about roku. It's not something that you really hear people talking about. And I think that's what I love about it the most. It's not where all the other masses are, and everyone else is talking about. It's one of those things that can be a game changer. And it's a little known thing. And we've helped spread the word about it here today. So thank you.CF Jackson:
My pleasure. Thank you for having me. It's been fun, and it's been entertaining at the same time. And he has some great questions, some really great questions that hit me thinking so I appreciate you for having me today.Chuck Anderson:
Oh, great. Well, it's my been my honor and privilege to do so. So as we bring this episode in for a landing, if you were to leave our audience with just one final piece of advice or words of wisdom, what would you share with them?CF Jackson:
I will say it you say that if they ever decide to be on television or create videos for television, I say I say Don't think too hard about it. But this gets someone supportive. If you had a desire, just ask. And it may not be today but he's asked to learn there was a process that may be to get to that point and learn the ins and out just for yourself not to do it for yourself to put it in on the path to getting that done because and learning that it's really attainable to do these days the game has changed. So just ask and I'm here to help in any way possible. If you have any thoughts or ideas that came to mind during our conversation today, just reach out to ask and I'll do my very best to help you.Chuck Anderson:
That's great. Thank you so much CF great words to end this episode by. Thank you again, for all that you've shared, thank you to my audience for listening in, and you've got all the way to the end of now, all you need to do is click that link and connect with CF and see how she can help you get on to Roku and distribute your video content in a whole new way that you never realized that you could this whole idea of streaming TV, still people are trying to unpack that. And CF has done that. So, so thank you to everybody. And in the meantime, keep moving forward on your business and your big dreams. Never, ever give up on those things that you're just one partnership away from overcoming any obstacle that stands in your way. And we highly encourage you to look for those partnerships and collaborations. And in the meantime, come back and check out one of our next episodes. I've been Chuck Anderson for this collaboration show and we'll see you on the next one.