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In this episode, Chuck Anderson collaborates with a women’s business strategist to explore the importance of a clear business strategy and staying focused on a unified direction. They discuss the concept of “heart business” vs. “head business,” while sharing practical insights for strategic collaboration and long-term growth.

Guest Bio:

Yvonne McCoy is a highly sought-after women’s business strategist who helps entrepreneurs and businesses achieve sustainable growth through strategic planning and collaboration.

Key Points Discussed:

– The importance of having a clear business strategy and staying focused on a unified direction (00:58)

– Finding overlap between passion and profitability in business (11:25)

– Recognizing one’s own gift and the importance of being an entrepreneur (19:36)

– Strategies for regaining success after setbacks, focusing on purpose and vision (26:44)

– Practical insights for strategic collaboration and long-term growth (35:12)

Guest’s Must-Read Book Recommendation:

“The 7 Habits of Highly Effective People” by Stephen R. Covey

Links to Guest’s Website:

Visit Yvonne McCoy’s website at www.theonesmallchange.com for more information and resources related to strategic business growth and collaboration.

Sign up for her Free V.I.P. Profit Roadmap Workshop

https://www.theonesmallchange.com/MonthlyVIPProfitWorkshop

Was this episode helpful?

Please leave us a review and subscribe to the show to be notified of future episodes.

Until next time, keep moving forward!

Chuck Anderson,

Affiliate Management Expert + Investor + Mentor

http://AffiliateManagementExpert.com/

Transcript
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Hello, everybody, and welcome back. This is the Creative Collaboration Show.

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Chuck Anderson here, and I have for you another

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amazing guest. And as you know, it's our mission here to help you

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to grow and scale your business and

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make that big Impact in the world that you always knew that

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you could make and that your business could make and, you know, you might be

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just 1 good collaboration or Partnership away from that

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big break, that big scaling moment that you're looking for in your business.

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And today is someone that I have had the pleasure of getting to know over

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the last Few months. We're working together on multiple

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fronts. So I have with me Yvonne McCoy,

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Who, women's business strategist, but really, I I

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think, really smart men as well. And

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And so anything to do with business strategy,

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especially if you felt like you don't have a strategy

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Or you could use a new strategy because what you're doing

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isn't working or maybe even just feels like you're your wheels

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a little bit. Well, we'll let Yvonne talk a little bit more about that as

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we dive into this episode. So, Yvonne, welcome to the show.

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Thanks, Chuck. Thanks so much. You know, and one of the reasons that I think

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strategy is so important is I always tell people it doesn't matter how fast you're

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going if you're going in the wrong direction. And so I think

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that has so much I mean, that's Anderson I think that I've

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learned over the years is that, you know, unfortunately, as entrepreneurs,

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We tend to really be attracted to the bright shiny object. And so

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we're always like, when something doesn't work, we don't say, why does

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Does this not work? We go, Oh, I'll try something different. And I think,

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you know, if you don't know where you're headed, it doesn't matter how many

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different things you try because you don't, You're not headed in in

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one unified direction. And,

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and I think, unfortunately, I mean, my background,

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So much of my life, I think, was based in

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the expectations that my family

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society had for me. And I think everybody has those limiting beliefs.

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And, you know, Buckminster Fuller says We're all

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born geniuses, and then it's educated out of us, which I think is is

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absolutely true. And I made so many decisions in my life based on

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the idea That I was good at math. I mean, when I got my

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MBA, you know, I majored in finance and accounting,

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which I absolutely hated because I was good at math, But I really

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wanted to do marketing. I mean, I'm probably, you know, at that time I was

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one of the few people who really liked to watch commercials, you

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know, And, you know, here I am years later

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actually being more involved in the marketing and much less involved in

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in the accounting. Oh, absolutely not involved in the accounting.

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So you know, I think it's really important to know where you're

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going. And and That's probably the

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biggest Anderson. You know? I mean, it can evolve as you go along,

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but being true to yourself and what you're really good

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at. Yeah. It's so true, and

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and many of us live day to day. You Show? What do I

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need to do today? What didn't I get done yesterday?

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And it can sometimes feel challenging

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to look beyond today or even tomorrow

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or next week, let alone the next year

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or 3 years. Some people have 25 year visions of of their

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life and their business. And, and I know you come from the

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corporate world where they probably did a lot of that that vision work,

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as well. And so what's, you know, what's,

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Your like, what's your journey on that? And so what's your what's

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your kind of approach to to strategy with With

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yourself, with your clients, you know, overall? I

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think, you know, one of the things that I say to all my clients is

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you have a heart business and you have your head business. Your heart

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business is the one that you really wanna do, which is probably tied

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more to your vision and your, you know, your long kind of thing.

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And your head business is the thing that you could do with your

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eyes closed. And the, and the goal is to find

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The overlap. I kinda think in Venn diagrams. Right? So

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to find the overlap where, you know You know, your heart

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business, usually, you say, I would do this for nothing.

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But then that's not a business. That's a hobby. And you can't

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live on nothing. Right? And so what is it that you

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can do from your head business that will

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also either fund your heart business Or, you know,

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combine the 2. So for instance, I I was just working with

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somebody who, Wanted to work

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with seniors to teach them computers. And, you know, as much as we

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looked around and thought of ideas, we couldn't find a way to make that a

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steady stream of, you know, Income. But then we

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started looking at older people are staying, are getting

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into business, are becoming entrepreneurs. And so now

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she works with older people who older

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entrepreneurs and and has started working with

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coaches who have computer parts to their programs

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so that they can make it easier. So it's just like

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an extra little bonus that they get, You know, and she helps them to

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make videos so that people know how to use you know, you can put those

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together in a way that is exciting. Right?

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And get both. Get the best of both. You know that you can make

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money at something that is your heart, is also your

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heart. And so that's been part of my journey, I think, is

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that I think all of us have a a situation

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in our in our life journey Where it you know, you have the

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before this event and the after this event. Right?

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And I had a situation where I worked for 15 years in corporate

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And didn't get my tr contract renewed, and I was totally

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devastated. I mean, at the at the end,

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every May after Did the tax season, I would go to the shore for a

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little, you know, decompression. And this year, you know, a marketing

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person walked up to me and said, what do you do? And I burst out

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in I don't do anything. I

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mean, I was just like, you know, I was my job. I mean, that's how

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I was brought up. You gotta have a job. Right? And it

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was kinda at that point that I that, you know, it was it was it

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was like being hit by a 2 by 4, but it was like, you know

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what? I got unemployment. I got some money coming in. I can actually do

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whatever I want to do for a while. And so I

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decided that I would volunteer at

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an adult literacy program because I couldn't read as a

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child. And somebody took the time, and I always thought, Oh my God, Here's an

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adult that's willing to say, I really need this help. And

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the the the bad side of it was I was really bad at it.

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The people that I had in my class, I mean, I could teach them math.

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I could teach them, you know, decision making

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and critical this and that, But I could not teach them to read.

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But from there, I got into workforce, into their their

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literacy workforce, where I went into companies and did training.

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And, You know, there were grants to help raise the reading

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level. Anderson company that I absolutely loved the project that I did,

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I still call it my Wow project. They ended up saving a half a

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$1,000,000. And they

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basically got the people to start thinking about the process.

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And what I learned is I'm really good at process. I'm really good at

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seeing systems and patterns. And so from that

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adventure, I ended up Doing coaching. I bought a book. I

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bought a book that said 22 Strategies that Life Strategies You Should Know.

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And I was like, the people in my class could really use this. And then

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I started reading it. It was like, oh my God, I need this. Oh my

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God, I need this. And it was by Thomas Leonard, the father of

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coaching. And then I went on, I went to coaching school, and you Show,

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here I am. And it, and, and it has evolved. I mean, I, you know,

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the things that I taught. But what I find is

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Everything is useful if you stay curious. And that

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probably is the biggest before and after in the last year and a half

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is the idea of don't be judgmental. You know, I used

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to be a very Type A person and very fixate, and I and I

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still slip into my Type A. But being

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able to ask people questions and say, have you thought about this? What

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about this? Why now? What is the purpose? Right? So

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that they they get their creative things. And you find

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people do not Show what their gift is. And their

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gift is so amazing. I mean, you know and

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it's really hard to know what your own gift is. Like, I said something to

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somebody. I think I said something to you the other day. And I was

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like, how could he have not thought of this?

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But but it, You know, it's just a very you know, when we were talking

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about, you know, packaging some of the VA

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hours to do really to support this particular thing, And

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I've said to other people diff things that were just throwaway things

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in my mind that were really big

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stuff. So, you know, if I, if I were going to

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talk to somebody, I would say,

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first of all, Being an entrepreneur is not for the weak of heart.

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Not at all. Because it's not, it,

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it just is, You know, you're shooting at a a moving target is

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what's happening. And if you can't I mean,

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that's why I came up with my system. You know, I don't know if I

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told you, but, you know, in March of 2020,

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I was in the hospital for 5 days, not for COVID, but For

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something else. And when I came out, we were in COVID shutdown

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and I had lost all my clients because I was, I had a lot of

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nonprofit clients at that point. And

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I suddenly was scrambling. I mean, I was really scrambling, like, what am I gonna

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do? What am I gonna do? And, you know, I went and looked at

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the mounds of stuff That I had collected over the years,

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that I had been practicing on and not implementing. Right.

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And said, what are the, what things in here are gonna help me to get

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some clients right away. And that's how I came up with my VIP

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profit roadmap. I mean, I didn't name it that, but that's what it ended

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up being. And, You know, the first part of it was what we talked

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about, was having a vision,

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having a purpose, knowing where you're going. Right?

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And in in my in my mini course, it's

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called dead reckoning, which is a sailing term. But that's how I lost

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the £150. I mean, my

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doctors were saying to me, you're killing yourself, because I was over

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400 pounds. And, you know, I

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knew, I knew the formula for losing weight.

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You know, you eat less than you, you know, you, you burn more than you

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eat and all that Anderson, but I did not have a big enough why.

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Apparently dying wasn't a big enough why, because we're all gonna die anyway.

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Right? Show, Show, But when my grand

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when I I realized that my 1st grandchild was coming along, I wanted

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to be really active with them. I didn't Want to be the kind of grandmother

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my grandmother was, although I loved her to death. She, you know, she never left

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the kitchen. And so

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that was my why. You know, when I got ready to eat something, I was

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like, is this gonna let me play with my grandkids? Or is this gonna

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keep me from playing with my grandkids? Do you know that?

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And that was that was the thing that changed everything. And that

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was, you know, so when I started getting clients, it was kind

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of like, what is my purpose? What am I trying to do?

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So One of my purposes was

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because I didn't want to feel salesy. I wanted people To

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feel better after they talk to me than before, whether

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they signed up to work with me or not. So that I could

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come from kind of like, I'm giving value

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to the world, you Show? And that was part of my

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vision, and that's kind of how it started. And then it we went into,

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You know, you can't do a transformation without understanding how

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change happens, and you have to be innovative to stay, to stay

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relevant. And from there it went into,

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how do I stand out from the crowd? I have a certain uniqueness.

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What's my profit uniqueness that attracts my ideal client to me.

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And so that's what the VIP stands for. It's it's your Vision, your

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Innovation During Change, and your Profit Genius. And

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The thing that's interesting about it is,

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although it doesn't say it, the whole thing is Not

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only are you a very important person, but you're actually the

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CEO of your business. And that's what I want you to see,

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that you don't have To make decisions based on somebody else that

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you have a way to make decisions for yourself. So

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it probably drives my clients crazy when they go, what should I do? And I

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don't, And I go, I don't know. What's the purpose of what you gotta do?

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What are you trying to do? You know? And so, but they learn how to

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work through it. So that because that was the way I was. I was

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like, just tell me what to do. You know? And then when it didn't work,

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it was like, why would they tell me to do that? You know? And never

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take responsibility for it myself.

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You know? Well, I love You know, being purpose

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I love that that answer to that question, by the way, because I I have

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clients ask me all the time, what should I do? And In my style

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of coaching, especially with the mentoring, I always have an answer for it. I'm like,

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oh, you should do this and you should do that. But when we're really Looking

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at it and we're really being purpose driven is like you don't necessarily

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have their answer, but but what is their answer? And

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I. The other thing I love about that question is we should probably be

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all all asking ourselves that with everything we do. Like, what is the purpose

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of what I'm doing? Am I doing this out of habit? Am I doing

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this out of routine? And is it getting me

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closer to my goal or further away from my goal? That was the other thing

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you said. When you really knew your purpose, is this getting me

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closer to the way I wanna be with my grandchildren, or is this taking me

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further away from it? And that's a great check-in. And

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then am I doing the right things? And are the things that I'm

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doing or trying to do Even in alignment with

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that. And and kind of also learning the

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difference between, strategy and tactics.

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You Show, I mean, it's kind of it it it's

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it's interesting because, you know, we we talk about, let's say, building our

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email list. Well, you don't necessarily have to have a

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large email list to get traction.

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Right? And so, you know, I did a lot of,

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you Show, people like do giveaways. So I did giveaways.

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Right? And I got a lot of people in my email and they downloaded the

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freebie Anderson they unsubscribed Or they never opened the

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email afterwards. So that was like, this is not, you

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know, this is this is a tactic, but it's not working for

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the people that I want. You know, I found speaking on summits

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were much better. I mean, I got a much smaller Add

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to my email list, but they were much more responsive.

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And so, you know, it's not enough to just say, I want a big email

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list. You know, you want an A responsive email list. You

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know? And that's one of the benefits, I think, of

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having affiliates. Because When

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an affiliate sends somebody to you, they've given you the the the

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the star of approval. Right? They've said, this is

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somebody I think is interesting that you might like. Right?

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So they aren't necessarily as cold As,

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you know, as a a a giveaway or someplace else. Right?

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And if they see that person promote you more than once, they may, you Show,

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You have to get the message of the time when you're ready. So even, you

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know, part of my thing was I wouldn't I didn't post on

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social media because it's like, Oh my God. How many things can I talk about?

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And, you know, that kind of stuff. And then I began to realize

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I repost stuff all the time now. I go back to for, like, 2 years

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ago, and I look at what I posted, and I go, oh, I haven't talked

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about that for a long time. I'll repost that. Right? Because I have what I

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call the rule of 3. Anything you do, you should be able to find 3

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uses for it. Right? Whether it's you repurpose

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it, Whether you use it in a newsletter, whether you use it as a

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talking point, you put it in a video or whatever. And that way

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you stay consistent with what You're talking about,

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kind of. And so, you know, now what I talk about all the

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time is my VIP, your vision, your innovation,

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and your profit uniqueness. But, but

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now I'm starting to get traction because, You know,

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I can relax and I talk about, you know, those 3

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things and I talk about my dog. Do you

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know? And people always open pet pet

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posts. Do you know? But the thing is

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People are not always ready to hear your message that day.

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Sometimes they have to hear it 2 or 3 times. And and I have a

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group that I work with and I'll come back to that group and I'll go,

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I know you told me to do this. I know you've told me repeatedly

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that this is something I should look into, but I just heard it from so

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and so, and it made so much sense.

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I don't know why that is, but but but, you know so

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just being consistent and being visible Show

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that people know that you're out there. You're not a flash in the pan. That

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you, you know, you're vulnerable. You share

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your mistakes. You're like, I'm like you, I make mistakes too.

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Right? But this is how I reset, because I can reset.

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Because I know what my vision is. I know where I'm going to. I know

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this is part of the innovation process. So, you know, one of my

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mantras is fail forward faster.

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Yeah. That's a good one. You know? Yeah. So

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Well and then extract the learning from that. Right? What did I learn

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from this attempt that did not Work that gets me closer

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to what I do want, and that's that's, Blair Singer. You mentioned Bucky

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Fuller earlier. One of my mentors, Blair Singer,

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was Going through Bucky Fuller's stuff, so I got a

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lot of that. But that's one of the things that we took away is, like,

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look, even though you tried something and it didn't work, There there were

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things that you did achieve along the way. What were

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those things? Yes. And maybe, just maybe, that's really

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what you really were after all along. And that that

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was a very interesting takeaway from that. I I

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think I used to think

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that success was you do something, you either succeed or you fail.

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Now I know That it's an

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experiment. Because everything is constantly

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changing. And so you do something, you fail,

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You evaluate, you keep going, you know, you

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extract, and then you, you know, you succeed. And and

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for me, The analogy that I that I

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use is life is not a light switch.

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It's not binary choice. It's not off or on. It's a dimmer

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switch. At one end is the off, the other end is the on. And

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in between, there are a myriad of options.

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You know, you may not be able to do it a 100% the way that

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you want to do it, but there's some place in be in between that you

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can give yourself permission. You know, for instance,

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you may wanna make a $5,000 ad buy, but

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you've got, you know, A $50

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budget. Right? So you don't say, well, I'm, you know, I'm

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not gonna I'm not gonna spend the $50. You say, where can

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I spend the $50 that makes more sense?

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Do instead of doing an ad buy, do I

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see if I can, you know, Buy something else that's

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gonna, you know, amplify what I'm doing? Or do I say, I'm gonna save

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this until I can have more money and and get into

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a summit? Right?

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And so that's the kind of thing that that's how you wanna be, you know,

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thinking and looking at patterns and stuff. I mean, one of the one

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of the big initial patterns for entrepreneur

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is that they're really good at what they do.

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And so when they need to move grow past

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themselves, there's not that support or that

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infrastructure to do that. And they don't know how to bring that on. And

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so typically they've hired friends and family because they were

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available in the right price, But they're not the right

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person. And so then they're, like, upset

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because they can't get the kind of results they want with the people that they

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have. Right? And what they don't understand

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is it's not them. It's not those people. It's them.

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Right? So that's a pattern that if you know that that's there,

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you can go, okay. How can I avoid this? How can I really

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Figure out what it is that I need to have done and look for the

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right person? Mhmm. You know, one

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of the takeaways, And I wanna make sure that we,

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you know, get everything in in the time that we have. You know, one of

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the takeaways that I got from what you've been saying here is that

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That really stands out to me is knowing the difference between a strategy

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and a tactic. And, you know, that's one of

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the things that, You know, we complement each other very well. Everyone

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knows with my work with affiliate marketing and recruiting affiliates,

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that is very tactical. There's strategy that drives the

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reason why we do that, but it is a tactic. Whereas what you're

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talking about as well is strategy. Like, really, You know,

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what what is your overall strategy, and does it line with your purpose

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and and your reason why? And, And

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that leave kinda leads me to the theme of our show a little bit, which

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is collaboration, which is partnership. I know you and I have collaborated

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on some things. I just wanted to get you to weigh in on that a

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little bit, maybe, as a strategy or a tactic, but,

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you know, how has collaboration and partnership played a role in

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In your business and maybe the role, the businesses of your

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clients? The first thing I'm gonna say

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is Many of the things

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that I was waiting until I was competent

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and confident Because there's this thing called the confident

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confident loop. I

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waited before I started to get into Community and get

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into, collaborations.

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What I would say to anybody out there Is that is one of the

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first things you should do as you're starting. It will

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speed the growth of your business. It will keep you from making

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mistakes. So you should, you know, if you're not

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networking, you should be networking. Even if you don't have a product to

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offer, You should get out there and just say, this is

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what, you know, this is what I'm thinking about doing. What do you know

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about this? What do you, Can you tell me about this so that you can

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start to hone in? You cannot, it is

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very difficult to grow your business alone. Believe me, I have tried. I have

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tried everything. Right? And and the amount of growth that I've

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had with affiliates has been amazing. I mean, and

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we have just been working together since November. I mean, so we're talking

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like only 2 months. And if I had done

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this Back in March of

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2020, it would have been an

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amazing thing. So I think you you wanna kind of you

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know, Going with the idea of knowing what your vision

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is and your long term planning, do those things

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now So that you're building the right

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things. I mean, it's the same thing with I told people about videos

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is that When I started doing

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videos, they were horrible. I mean, they were kind of like, you know,

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prisoner This is her videos.

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Right? But the thing that I'm very glad

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about is because I was new and nobody really

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Saw them by the time I started getting traction, I was much better.

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So do the things that you are afraid of doing

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Early in your in your business Show that when you really start

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getting traction, you will be so much better as opposed to

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Being really well known, and then you make a biddy video, and people go, how

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could they be really that good and and be this bad? Do you know what

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the video? So Community

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collaboration, the relationships.

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And, and, and, and I thank you for that, Chuck, Because now when I

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talk to people, I say to them, you

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know, I'm looking for long term relationships. If that includes

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affiliate, You know, being affiliates for each other, great. If not, let's do

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a workshop. Let's let's do a LinkedIn, you know,

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live or something like that. But I want the long term relationships,

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because they serve you better than just a one time sale.

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Right? And so that's the thing that I would say to people is,

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don't think that you have to wait till you're an expert before

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you try stuff. Try stuff when you first start. So

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when you make your mistakes, you know, it not a

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lot of people see. I mean, I did my

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my first, I like, I'm doing I do a thing once

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a month. I do 2 monthly things. One is just kind of a

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fun thing. It's called Yvonne's Productivity and Profit Hour. And,

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the first two times I did it, nobody showed up, I was just there

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by myself, and then the next time, like, 1 person showed up

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and, you know, we had a nice comp it was nice because it was very

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intimate. I mean, and then, you know, gradually More people came, but

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a lot of those people ended up being clients because I had a chance to

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have FaceTime with them and they didn't have to book a call.

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Right? And I'm I'm doing 1, this coming

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week, and I was like, oh my god. I haven't advertised

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this. Do you know? What was I thinking? And I have

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15 people that are signed up. You Show, just from networking,

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telling other people I know about, and, you know, that are checking and stuff like

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that. So start before you think you're ready

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is what I would say. Yeah. And sometimes you just have to start with that

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1 person, and that grows to 2 that grows to 4, that grows to 8,

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and and you can do the math from there. It grows very, very quickly.

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And, you know, that's kind of how it goes with collaboration and affiliates in all

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of the things that you're doing. And so I

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speaking of collaborations, I you're a great person to collaborate as

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with as well, and one of my, recommendations to

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people listening in here is that if you're if you're in need of a

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better strategy or maybe the strategy you're You

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have could be better. Maybe it isn't aligning with your purpose the way

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it could be. Connect with Ivan. And, Ivan, you have a

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workshop that you do, every month. You wanna tell everybody

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about that? Sure. It's called the VIP profit

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work, the VIP profit road map.

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Simply work less, absolutely earn more. And

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I I sometimes joke that that's kind of, A

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false title. Because once you find out what you really like, and that you can

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make money at it, sometimes you actually work more. But you

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enjoy it more. And so we go through the

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idea of, how does the

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vision, the innovation, and your Profit Uniqueness, and

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I do some exercises with you and, things

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to to help you to hone in on that and help you. I

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really want you to get some insights, but I also want you to leave with

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some actionable steps. So it's I think it's time well spent.

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Well, I know that it's time well spent. I've heard from some of the people

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that have attended your thing, and nothing but good things to say

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Say about you, Yvonne. So and all of the collaborations and

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the generosity even with our network has been,

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fantastic. So So thank you. And just for everyone listening

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in, if you're watching this on video, the link to sign up for Yvonne's

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VIP Road map workshop is right beneath this

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video. And if you're listening to this on a podcast, just go into the

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player that you've got there, and in the show notes will be a link there

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as well. Go ahead and sign up and connect with Yvonne. Time

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with Yvonne is time well spent. And this has been time well spent,

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but We're out of time because we're, other we could

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definitely and you and I know this. We could we could do this all

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day long. Absolutely. Before we wrap up, I just

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wanna ask you because, you know, part of our social experiment, I've been

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asking everybody this question and, about learning

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and books and so much of, you know, my great information,

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great mentors have come from books. And so I asked

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everybody while they're here, what is either your favorite book or

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a must read book that you You think everybody,

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should read next or at some point in their life?

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Well, you Show, there are a lot of them, but my favorite Go to is

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the 7 Habits of Highly Effective People.

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And I I just love the kind of

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progression and the growth progression that goes that he takes you through.

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And and I and I don't know. It it just

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either I read it at the right time that it's just stuck with me, but

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it's it's worth a read as far as I'm concerned.

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Probably once a year. Alright? It's it's so foundational

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just as a way to be, a way to approach

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problems, a way to approach relationships.

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Mhmm. So many good takeaways. My

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favorite is think win win, And, that is

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something that, I and and my other favorite

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is begin with the end in mind. Oh, those are all and those

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are all my philosophies too. So that's probably the reason we

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That's why we love that both love that book so much. Well, We're gonna add

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that to our learning library, and we'll put your name beside it because, you are

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the one to, recommend it. And, yeah,

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great great recommendation. Well, Ivonne, this has been a

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great 30 minutes or so that we've spent together. Hopefully, everybody has got a

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sense of who you are and how you can help. And if by the way,

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if you have not Registered for Yvonne's webinar

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yet. Go ahead and do that immediately after we sign off

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here. And And, you know, let

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this time that we've had here mean something. I want you to take 1

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takeaway that you heard us talk about here today. Maybe it's to

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revisit your purpose and your strategy or or, you know,

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is what I'm doing get getting me closer to what I want

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or further away? Or maybe it's just to go and sign up

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for Yvonne's workshop because that's an action step that's easy to do and

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will help you, especially if the answer is I don't know.

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And if you don't know, then you can go to Yvonne's workshop and find

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out, and she will help you to draw out the

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answer that's right for you. Yvonne, this has been a

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great time well spent. And, if you were to leave

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our Listeners here with just one final piece of

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advice or words of wisdom, what would you say to them?

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Because it's the beginning of the year and we've all set goals, and

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we've been talking about SMART goals. I would say SMART goals.

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I would say make SMART goals. And the e is in my book

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is for ethical, But the r is for reward.

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So the celebrate, as entrepreneurs, we tend to do something,

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and before we finish, we jump into something else. So reward and

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celebrate your not not completion, but

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your progress because you're never finished. Not until you not

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until you're in the grave. There you go. Reward

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yourself for the progress. I think those are beautiful words to end

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The this episode by. So, thank you, Yvonne. Thank you to

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our listeners. And remember, you could be just one great Collaboration

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or partnership away from that big growth curve that you're

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looking to achieve in your business. And in the meantime,

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keep moving forward, and we'll see you on the next one. Thank you, everybody.

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