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In this episode, Michael Tucker, owner of The Funnel Pros agency, shares his journey from real estate collaborations to generating $40 million through virtual events. He emphasizes the value of relationships, partnerships, and podcast appearances in building successful collaborative ventures. Tucker’s advice encourages listeners to take action, embrace imperfection, and seek meaningful partnerships in their endeavors.

Guest Bio:

Michael Tucker, owner of The Funnel Pros agency, has been involved in podcasting for 5 years, focusing on building relationships, collaborations, and partnerships. With over $40 million and hundreds of thousands of leads generated through virtual events, he is an expert in building successful collaborative ventures.

Key Points:

– (06:15) The importance of taking imperfect action and embracing imperfection to start the journey to greatness.

– (12:45) Building successful partnerships and collaborations through relationships and referrals, rather than cold outreach.

– (21:30) Lessons learned from failures and the resilience required to overcome setbacks in the virtual events industry.

– (33:10) The significance of podcast appearances in expanding reach and building new partnerships.

– (40:50) Emphasizing the value-added interactions and relationship-building process in developing successful partnerships.

Main Quote:

“One doesn’t need to be great to start, but must start to be great.”

Links:

For those interested in connecting with Michael Tucker’s company, The Funnel Pros, visit:(www.thefunnelpros.com

Was this episode helpful?

Please leave us a review and subscribe to the show to be notified of future episodes.

Until next time, keep moving forward!

Chuck Anderson,

Affiliate Management Expert + Investor + Mentor

http://AffiliateManagementExpert.com/

Transcript
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Hello, everybody, and welcome back to the show. This is the Creative collaboration

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show with Chuck Anderson, and this is the show where we help you

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to navigate, different partnerships and collaborations

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and how to get creative with these deals, as you navigate your

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business. Regardless of what stage you're in, if you're early stage in your

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business or later stage or whatever you've got going on, there's no

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better strategy to grow your business than collaborating with others. And

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today's guest is no exception. I see him as someone who's great to

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collaborate with and has a lot of experience with, not only

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collaborations, but with events as well. And, most

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people who know me in my audience, I'm very pro affiliate, very pro

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collaboration, and also very pro

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event, especially virtual events. And in that with

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our agency event affiliates, that's exactly, the work that we

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do. So I'm really happy, Michael, that you're here today, and, we'll

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spend some time talking about events and collaborations and wherever else we

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happen to go with it. Chuck, man, I'm so excited to be

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here. You know, I share a passion. I've I share a love

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for everything you do. So, you know, it's amazing to have this

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conversation with you, and I'm excited to see what rabbit holes we go down

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today. Absolutely. And I think this is a great way to even

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just get to know, each other a little bit more as

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well as our audience learns a few things about what we've got

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got going on. It's kinda interesting that we kinda, like, live in parallel lives

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and, and and our paths have just crossed recently. So that's

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you know, when you're out there busy doing things, that's that's what happens.

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So, Michael, let's let's, you know, start with letting

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everybody a little bit Show a little bit more about you.

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What's your background? What led you to the work that you're doing today

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with events and collaborations and so forth?

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Yeah. Yeah. My name is Michael Tucker, and I own an agency myself, The

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Funnel Pros. We build out sales funnels, primarily virtual

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event funnels. So we do webinar funnels, all kinds of stuff. We've

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ran hundreds of events, generated over $40,000,000 with

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with events, hundreds and thousands of leads, probably even close to

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1,000,000 plus leads now. And so I I just

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I wanna say my journey into this. I never thought I would be in events

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and collaborations and partnerships, but I got out

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of college. I was looking for something. I was trying everything and anything

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to make a dollar, and I fell in love with digital marketing. And, actually, how

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I got into this, you know, whole realm was through

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a collaboration. So collaborations are part of my story. But right now,

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we spend a bunch of time helping online entrepreneurs build out

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events, that can make more, you know, income for them them

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and their families, more, impact and more influence. So,

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I'm super passionate about this pro product and this, industry

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that we're in. So, you know, I didn't anticipate ever being in this

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industry, but I'm here now, and I love it. Mhmm.

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Yeah. I love that. And so many of us in our journey

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stumble across or we you know, it's perceived as stumbling

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across, you know, what we're currently doing now. What was sort of

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the turning point for you? What were you doing Anderson of what led

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you to this discovery or to this new path?

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Yeah. And I love sharing stories. So if you don't mind, there's maybe a 3

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or 4 minute story here, but I was just got out of college, just got

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married. So you know, imagine 21, 22 year old individual.

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And, so I didn't really have much money, much direction,

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like a lot of college age students. And so I was on this journey

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to find the thing. Right? You go out there. You're looking. You see all

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these Facebook ads. You're trying things. I was trying stock

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trading, ecommerce, everything you can imagine just trying to make a

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living. You know, but we were living paycheck to paycheck. And then one day, one

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of my friends came up to me. He said, Michael, you're trying all these things.

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Why don't you try real estate? Now I'm not here to talk about real estate

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today, but he said, why don't you try real estate? And I went to him.

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I was like, hey, man. Like, I got no money. Like, how am I supposed

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to get into real estate? And he said, well, I have this business. How

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about I teach I coach you in real estate because he was like, you know,

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I've been doing it. I'm pretty good at it. He's like, how about I just

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coach you and you work in my business? And at the

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time, I was like, I ain't got nothing else to lose. I've been trying everything

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and anything to make a dollar. I might as well try this. And so I

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went on this journey of a collaboration, with this individual.

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I was his systems, marketing, Collaboration, I was his everything

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in his business, and he was just coaching me on real estate. And that's where

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I really fell in love with, business and marketing. But

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then, you know, as we were going through this, you know, I was kinda

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learning the digital marketing as I was going. Right? A lot of you entrepreneurs

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and business owners here listening today, you probably jumped into something and

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was learning as you were going, and that was me. So I was watching

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YouTube videos, attending conferences, watching webinars, and

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the common theme that kept coming up, Chuck, was

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virtual events and webinars. Like, everybody and this was, like, you know, 4 or 5

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years ago. So everybody was using webinars, and these were big things.

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Russell Brunson was talking about using webinars. And so we set

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out to do our 1st virtual event. I remember taking it took

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weeks to build this out. I mean, I got all the emails, the

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funnels, the, you know, the text messages ready, the

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products ready, everything. It took me weeks. We did our first

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webinar to our own organic audience, and it

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flopped. I remember sitting there at my kitchen table hitting

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refresh, refresh, refresh on ClickFunnels. If you're a digital

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marketer, you'll know what that is. And I was hitting refresh, and no sales were

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coming in. But, eventually, what actually led us

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to our biggest epiphany and our biggest breakthrough

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was using collaborations and partnerships with our virtual

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events. And so, you know, we ended up resetting. We got some coaching,

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some mentorship, and we ended up making $750,000

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over the course of 10 months from that loss for I shouldn't

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say loss from that, failure we had at the very beginning. 10 months later,

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we ended up generating over $750,000 all

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through partnerships and virtual events. So that's why I

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love this, Chuck, is because I've experienced it. That's my favorite

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collaboration story right there is when I can you Show? This was,

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like, my first client. I didn't even have an agency. Right? We I mean, we

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were bartering services, and so it was really cool to see how he

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went from having no audience,

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no list to thousands of people on his

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list, utilizing other people's audience and

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making 100 of 1,000 of dollars. It was total night and

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day from day 1 to 10 months

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later. So I get pumped up, man. It's crazy.

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Well, I could see why. And, you know, there's so much that I

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love about that story, Michael, and that we could unpack. I

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think the the biggest thing that stands out for me that I wanna talk about

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is, you know, that that decision to go forward from

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that failure. And I've had so many conversations with

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people who've hosted an event or a webinar, and it

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didn't go that well. And, you know, I I've and I've been that guy

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hitting the refresh button, waiting for the sales to come in. You think you nailed

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it, and you find out that you didn't. And,

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and and so to move on from that place and not just

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completely throw in the towel and go in another direction, but to

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rather, you know, what what do we learn from it and how can we do

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things better, in the future? That's what I heard, and

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that's exactly what we have done. But I have had so many

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conversations with people that are like, oh, I tried that virtual event thing. I'm never

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doing that again. You know, it was so much work, and I didn't make any

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sales and blah blah blah blah. But but, really,

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the only way to fail is to quit. Right? And so I

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tell my clients that all the time. And and so what did

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you learn from it? So what what were the what would you say were the

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biggest takeaways from that event that sort of led

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you to, okay, let's do it again, but let's do it

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differently. And then 10 down months down the road, you've got this

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amazing result. Right? And so Yeah. I think from us, that first one was like,

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okay. We we did something, and we know this works. Right? Because we

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see other people doing it. The Russell Brunts has all these they they're getting

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success. Why can't we? And so we had to sit down and look at it,

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and we said, okay. Number 1, we have to change the content. And a

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lot of times with virtual events, what happens is people

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build content in topics, in teachings, and

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trainings that are not

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prospect focused. They don't have the your dream client in

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mind. For example, I think some of the some of the things we did at

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the very beginning was a lot of our content was me

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focused and not we focused. Not them focused on them. And

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so, I'm not saying it was all me, me, me, but the

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content wasn't used to get them to their dream destination

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and help them get closer to their dreams and their goals. And so we had

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to train change the the content a little bit of those trainings. And so

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if you're here listening and maybe you feel like people aren't staying that

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long through your presentations or maybe, you know, the

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engagement's not good, maybe look at the content like we did, and we had to

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say, hey. How can we help our dream clients get from where they are

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now to where they wanna be? They may not make that full journey in

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a 60, 90 minute class, but how can I help them get there closer? So

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number 1, we changed the content a little bit. Number 2 is we just

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realized, hey. We need more people in the room, and this is where the collaborations

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and the partnerships came in place. We knew what we had worked

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because real estate was working for my my coach. It was working for me. And

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we said, okay. How can we get this out into the world to more people?

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That's where we said, hey. What if we partner with

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people who had what we don't have, which is eyeballs?

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Right? And so some of you all and, you know, Chuck teaches us all the

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times. I'm just repeating what he teaches. Right? Show some of you

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all have resources. Some you all lack resources. Attention that we need

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and we want? And so what we did, Chuck, is actually our first, you know,

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our first, you know, our first, you know, our first, you know, our first, you

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know, our first, you know, our

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need and we want? And so what we did, Chuck, is actually our first

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partnership and collaboration was, with a

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wealth coach. So it was a perfect tie together. Right? So we had

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we taught real estate, and that was the the business model. And then

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the individual we partnered with, they, taught budgeting,

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getting your money right. And so what's the next best thing after you get your

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money right and you start budgeting? You invest it. Right? And so we went to

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this coach and said, hey. We would love to teach your individuals, your

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audience, your community, how to invest their money after they get

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their money right. And he said they said, awesome. And so we build a collaboration.

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That collaboration alone led to over price 3 to $400,000.

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And so, those were the 2 biggest things for us

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was figuring out what we needed, which was the attention Anderson to crafting

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better content for those in our care. Does that make sense?

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Oh, it makes so much sense, and it reminds me of about a

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dozen stories of my own, which I'll save for another day because today's about you

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and not me. But, but it's

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it's amazing that well, first of all, good for

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you for for realizing that and taking that next step. Because if you didn't,

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we wouldn't be here talking about all this amazing Right. You know, the the amazing

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result that you had. And, again, inspiring our

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audience to, you know, take a look at those apparent failures.

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And and and I say apparent failures because there's probably

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80 to 90% of the stuff that you did that worked

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and only 10, 20% that didn't. And, oh, you just need

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to tweak that that part of it. For you, it was like, oh, let's go

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partner with someone. Let's get someone who's got the eyeballs already. How much

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easier is that than running paid ads or

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posting, you know, every single day or multiple

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times a day on social media or doing SEO and trying to get to

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the top of Google for keywords, which which you can do, but it takes a

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long time and a lot of consistency and a lot of effort to do that

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when one partnership how long did it take

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from when you found that person to partner with? Like,

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what was the time frame? Like, when you you guys had this webinar and then

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you found this, well, coach to work with wealth coach, you said it was,

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wealth coach to partner with. How long was the execution of all of the of

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all of that? You know, I would say probably a few months.

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Show, David, who was, you know, obviously, the owner of the business that I

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was helping him with, he he had started building this relationship, and there's

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the keyword there, right, with a lot of partnerships and really long

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lasting affiliate deals. You know, you really need to build a good

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relationship. And so he had started, and he actually went into this

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person's community and did a free training. No sales. Just

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a free training, which is really something I love. You Show? When you can go

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in and add value like that to somebody's audience with no, like, no

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strings attached, that was that was the hook that got the

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partnership is he came in, spoke to this individual's audience

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free of charge. You know, that was you know, conversation took a

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few weeks. That happened, that it was executed. They loved

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it. They raved over the information. They were like, that was crazy.

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And then a few weeks, you know, probably I'd say maybe a month or 2

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later, you know, the conversation was like, hey. Your

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audience loved this. We have this event that we normally put on,

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and, no, we only did this event one another time. But we said we have

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this amazing event. We know it's powerful. Why don't we just do it?

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And then, you know, if people show up, they show up. We'll split everything

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5050. And so, we ended up doing it here. He was like,

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okay. Cool. So the affiliate sent out, I think, 2 or 3 emails,

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maybe made 1 or 2 posts in the Facebook group. Nothing crazy for the first

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one. And it you know, we had hundreds of people

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registered just off those few emails and those Facebook posts. So I would

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say probably, like, you know, a few months, a quarter maybe of effort.

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So but we did that partnership again and again and again because,

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you know, that first one, it was kinda like a test, and then it went

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so well. People responded to it. We ended up making, I think, the first time,

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like, $100,000 off our first partnership, which was amazing.

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And we're like, let's do that again. Let's push it harder this time. And

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so, from there after that, you know, first couple of months, it just we did

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it again and again and again, and it and we found new partners as well,

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because we were like, this is crazy. Mhmm. Well,

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first of all, good for you for having a webinar that converts because not

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everybody has one of those. But but also what I

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love about what you just said, it's you know, you mentioned the r word, and

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the people in my group coaching program hear me say this all the time. I'm

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like, okay, everybody. What's the r word? And they're like, revenue?

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I'm like, no. Yes. You want

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revenue, obviously, but relationships. You you mentioned there.

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And what I love about what you said is that investment

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in building a relationship. Go speak to that person's group.

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No expectations, no money, just and you're just

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giving. Right? You're just giving, and you're getting it out there. And

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the next thing you know, you've got this relationship with the with the group

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host, and and, you know, one thing leads to another.

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It's one of the reasons I love podcasting so much and collaborative

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events. I mean, that's that's really, the same

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idea there. I love that you are willing to

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do that, and I really hope that our listeners hear what you just said because,

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you know, that willingness to invest the time. You Show?

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Everybody wants sort of an instant result. That's why I asked the question. I mean,

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sometimes you can get an instant result. You find a partner, you do a webinar,

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and within 30 days, you make money. K? A few months. K?

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You go and you do the you you go and you do the talk.

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You you connect with the host. They get good value,

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spawns a conversation. Next thing you know, you're doing collaborative webinars together.

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So it's a really, really smart idea. And

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so now the other thing you

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said building upon that is that after the success of that, you started

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recruiting other or or doing deals with other partners. So

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where did you start to go look? What was what's your kinda, like, go to

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when it comes to finding others that you wanna partner with or collaborate

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with? Yeah. I mean, we are very, very much

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Show, let me say this. What we do now

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is a lot different than what we did when we first started out. We still

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implement what we used to, so I'm not gonna say we abandoned

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that. But what we did now, what we do now is a lot more

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complex, for our events. But wherever we were first starting out after that

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first one, it just was, again, relationships. We

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we had that much success. We said, okay. Who else

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has an audience that would benefit from what we we know and what we

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do? And so we went on, and we had another individual. He

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taught, he had, like, a a a an audience that

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was, like, more of, like, trust, life insurance, things of that

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nature, still kinda in, like, the money financial side of things.

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And we went to him and said, okay. We have this proof of concept

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now. So listen. Once you find one win, once you run one JV,

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one partnership, you now have proof of concept. Right? And

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so now you don't have to give people the information on how much you sold.

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You don't have to give them who the partner was. You can maybe give them

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ideas and examples, but say, hey. We just did this collaboration, and this

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is what we did in this instance. We this is the collaboration we just did.

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This guy was a wealth coach. We we made roughly about

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this much. We didn't give exact numbers. You have an audience similar size.

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Would you be interested? And it's because that guy had, because David and we

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had our existing relationship with this guy and there was a proof of concept. AngelList

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is a no brainer. Oh, might as well try it out. You Show? Worst case

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scenario, our tea the people who attend this event show up and

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get value. Right? So it's a win win win. A win for

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me if they go and buy our product, a win for the people attending

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the event because they're gonna show up and get value whether they purchase or not,

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and then a win for the partner and the JV, host

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because it makes them look good by bringing us

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into their community and their audience. And so, you know, starting

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out, it was just a lot of word-of-mouth relationships, and that's why it's important to

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build relationships now. Don't delay because you never know

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what can happen in 3, 4, 5, 6 months with the right seeds being

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planted now. And let me say this. Adding value

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looks different to every person. And Chuck talks about this all the time, I'm sure,

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in his community. How you add value and how you build a relationship with 1

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Anderson, like, for Chuck, is gonna be completely different how I do it with Sally

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or Joe. Right? Every one of them have specific needs,

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so you have to figure out what those needs are and help fill those needs.

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And so that's what we did. And we kinda just, you know, ask, hey. What

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are their needs, and how can we fill that? But then how can we add

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value to their communities as well? Now we do a lot of paid partnerships,

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Chuck. So a lot you know, now that we have a little bit more financing,

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a lot of the clients we work with have a little bit more financial backing

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behind them, we'll go pay a podcast for a JV partnership

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for $15,000 because we know that

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podcast reaches 500,000 people. You know what I'm saying? So there's

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different levels to this. Start out building relationships. Start

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out like we did doing the grunt work. It takes time, like Chuck

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said, but it's Show, so worth it. Never stop building relationships

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because it's always worth it. Well, never stop build building

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relationships, and don't take shortcuts either because this is what I

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see is that people are like, okay. I know I need to build relationships. How

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can I automate that? And so then we start seeing, you

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know, the spammy stuff on I get spammed on

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LinkedIn so much, and email. As

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soon as people say, see affiliate management in

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my title, I come up in searches, and I just get spammed a lot

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thinking that they're gonna recruit me or whatever.

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Anderson you can't automate that. And

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and so, you you know, you mentioned it already is that, like,

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planting the seeds, nurturing. Not everybody wants

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to be treated with templates and, swipe

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copy and everything like that because that does not build a

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relationship. You have to Isn't that crazy what that that's what the world has come

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to? It's so crazy. It's so crazy to me, but maybe maybe

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you and I just think differently. Well, I think we do because there's

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so many automations, and I think, even in the last

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year with, chat gpt and all of that, there,

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every day, I'm pitched for, like, a new chatbot or something like that,

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and it's a chatbot that can behave like you and respond

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like you. And I'm like, no. But that isn't me. Like, I like, for

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me, relationship building is I'm genuinely curious about

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you. I wanna know about you. I wanna know what makes you tick. I

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wanna know, you know, a little bit more. So so

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that, you know, that's what relationships are built on. It's not like, oh, hey.

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You're a part of my target audience. So here's this nurture sequence, and

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hopefully, you come out the other end, nurtured, and

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we have a relationship. So it does take time. I like to

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talk to everybody because that's how, you know, that's how it really gets done.

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That's what I love about podcasting so much. It kinda like you know,

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it's it's it's one of our it's one of the tools that we use.

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But one of the question I love what you said too about,

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sponsorships. And when you reach that level and you have a budget,

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you can certainly do that, and that's a giant shortcut. Like, that's a that's a

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that's a good one. You know, pay to play. But what if you didn't have

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that budget? What if what if you had sort of exhausted the people you

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already know, and you didn't have the budget to go do pay to

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play? Talk to me a little bit about, you know, like you said,

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planting the seeds, developing new relationships, and nurturing new

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relationships. You know, where do you look? Do you do, like,

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cold outreach? Or, like, what are you Yeah. You know, what's your go

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to way of expanding your re your your network

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and nurturing relationships with new partners? Yeah. I think for

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everybody, it's gonna be a little bit different because everybody's different about

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business model. Everybody's target audience is a little bit different. But for me, us,

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personally, podcasts are a big one. Right? I speak on about

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probably a 100 podcasts per year, which a lot of people are like, what? That

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gets, you know, a lot. And then some people are like, wait. I do 2

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or 300. But I speak on, like, a 100 podcast a year and build

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relationships. Like, this is the start of me building new relationships.

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I've built tons of amazing collaborations,

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ideas, products with people just like you, Chuck, like, coming in and

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having these conversations. So podcast guesting is one of the

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amazing shortcuts cuts, but then also hosting your own

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podcast. You know how many conversations that Chuck

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has and collaborations and partnerships he build because he has this

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platform? It's crazy. So podcasts have been something I've

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done for about 5 years now. They've been in different industries,

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but I've done podcasts for many, many years,

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hosting and guesting. So that's number 1. We that's something

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we do very consistently. And I'm

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not gonna say we do a lot of cold outreach, other than that.

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You know, for us, it's building Let me say

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this. Always looking for referrals. So

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what we do what we've been really good at because you say, oh, what if

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you exhausted all relationships? But the people that you've partnered

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with in the past, they know people, and they have relationships. So

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what we've done is for those like, for example, one of those

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individuals that I was talking about we partnered with in the life insurance,

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the trust, There's been probably 15 to 20

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partnerships and collaborations I've done just through that

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individual alone. We found success through his community, and we

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said, okay. Who else do you know that can provide,

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you know, what we need, which is an audience? And we'll cut you

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in on the deal. No brainer for him. Oh, yeah. We just made all this

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money. You just helped my community. I'll intro introduce you to so and so, and

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you're telling me you're gonna I'm gonna get a percentage just for making the introduction.

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Yeah. Boom. He makes 100 of 1,000 of dollars over the course of years just

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because he's making connections and just connecting us via group chat phone number, you

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know, phone calls. So, I would say those 2, I'm gonna be

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honest. I don't spend money on ads. I don't spend money on, like, for

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me personally in my business. Right? Now for some of our clients

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running events, we do. But, you know, primarily for

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me, mainly the podcast, and they're having a great referral

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system. Yeah. And, you know, the

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interesting thing about paid ads, and as a former investor in a

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in an ads agency, look, if you're

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advertising to a lead magnet or a downloadable or something like

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that, you know, it works really, really well.

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With events, not so much. Until you get really, really

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close to the day of the event, that's when I start to see it work.

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And so, you know, we we wasted 1,000 and 1,000

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and 1,000 of dollars on advertising campaigns that didn't work. And it's

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what led us to go, you know, let's stop doing that. Let's just go all

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in on the affiliates and the and and the the joint venture

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partners. So totally hear what you're saying. I think we're on the same page with

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that. So 2 things, Michael, before we, run out of

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time. I wanna just say, like, for anyone who's listening in

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right now and is inspired by what you're saying, what advice would you give them

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as you know, what what their next step or steps should be?

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And then, tell them all how they can, you know, connect with

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you, as well. Yeah. One piece

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of advice I would give is know that what you have in your head, your

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heart, you know, in your business

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is far more valuable than you probably think. And I I believe, Chuck, a lot

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of times when we think about partnerships and affiliates, there's some of us that maybe

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deal with some confidence issues. And, like, this was me

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whenever I first started out. I'm like, why would so and so wanna collaborate and

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partner with me? Right? Because we we ultimately, we're in

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the business, and we get, caught up in all the little tedious

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things, and we often forget how good we are at what we do. So if

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you're listening to this, I wanna say you're great at what you do. You have

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a great product. You have a great service, and someone out there

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would love to partner with you and would really benefit from

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partnering with you. So step into new confidence and know that you

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got this. It's all good. You're premium at what you

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do. So that would be my word of advice because I struggle with that for

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a while. And then number 2, what what was the second question? I I I've

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done forgot. Was it Yeah. Show, yeah, what was their next steps? And then,

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also, how do they connect with you if they wanna learn more about you?

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Yeah. So next steps, you know, if you wanna connect with us, you can go

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to the funnelpros.com. The funnelpros.com.

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It's just a complimentary call where you and I can chat and have a virtual

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coffee. No sales. I just wanna build a relationship with you and see how we

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can collaborate. But we run hundreds of events per year, so I would love to

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sit down and see how we can make your virtual events better or maybe,

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just guide you in the right direction. So you can go there and check us

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out, on social media, but for now, just go to the funnelpros.com.

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Everything's there that you need. Fantastic. Now if you're

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watching this on video, look just beneath this video. We've got all of Michael's links

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there. And if you're listening to this on podcast, go into the,

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the the player that you're on and all the show notes and all the links

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are there as well. So, and then if you do connect with Michael

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and have call, email me back. Let me know how it went, and I I

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will I have a free gift for you. I'm not gonna tell you what it

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is. It's always a surprise, but it's a good one. But I I definitely

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wanna hear that feedback and, let me know. So,

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Michael, this is, this has been amazing. I I think we could definitely talk

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you know, you and I are on the same page so much about, you know,

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this approach. I could talk to you about this all day, but,

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this has been super valuable. Now before we kinda, like,

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bring things to a close here, just wanna ask you because so

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much of this being this on this journey of being a business owner and

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event host and just doing the entrepreneurial thing is been about

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learning, growing ourselves to grow our business. And for

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me, books have been a big part of that. So I always ask every guest

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when they're here, if you had one, go

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to must read book recommendation that people go check

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out, which one I know Anderson I know that's hard because there's, like,

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lots. Right. But but, yeah, there's more than a

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few. But what one would you would you

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recommend? You know, the one that stuck out to me right when you

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said it, I don't I have a lot of amazing books out there. I was

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like, man, I would love to read that again. But one that stuck out to

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me when you asked the question earlier was, The Magic of Thinking

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Big. So, you know, it's very, very good book. If you haven't checked it out,

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I think I've read it twice. But just, you know,

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a lot of what you you're talking about, Chuck, with Collaboration as a

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partnership, you have to think big, and you have to dream big. And so that'd

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be a great book for anybody here who wants to land some big collaborations

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and isn't afraid to dream, you know, super big. Go go

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ahead and read that book, and it'll help you get to that place, the magic

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of thinking big. I love that

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recommendation. Well, I am actually I don't know if I read that one.

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I've read a lot of books that all are along the same lines, but I'm

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gonna go check that one out. And I'm gonna put the link to that beneath

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this video and in the podcast show notes as well for anyone else who wants

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to, check that out. So I love that I love that idea, and you're

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so right. Look. If you're gonna be thinking, you might as well anyways,

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you might as well be thinking big. Right? And Show yeah.

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For sure. And that's where the creative part of

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collaborations comes in and just, you know, just being

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open to the opportunities and recognizing the

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opportunities when they come in. So, Michael, this has been

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amazing. So much great advice here. I I

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highly recommend to our audience, go connect with Michael, and,

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check out his book recommendation there as well. Michael, if you were to,

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leave our audience with just one final piece of advice or words of wisdom,

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what would you leave them with here today? Yeah. I would say don't be

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afraid to get started. Similar to what I was talking about earlier with the confidence,

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but just go start. Take imperfect action. You aren't

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going to have it all figured out. Right? Just go out there, but you have

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to start, right to be great. You don't have to be great to

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start, but you have to start to be great. So, go out there. Just make

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it happen. And, definitely, last thing I'll say is definitely tap in with

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a coach who knows the way, goes away, and shows the way. So

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Chuck is a great individual, to latch onto. He has

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amazing, amazing knowledge and information. So So and he didn't tell me to say

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this, but I'm gonna say it anyways. Go ahead. Hit the subscribe button. Go

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ahead. Share this show with a friend because he pours out hours into this.

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We've been conversing offline. He's been prepping, you know, the guest. He does

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all the editing. Like, the whole team in the background puts hours into this.

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So, latch on to a coach like

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like Chuck, and then go ahead and hit subscribe because, listen, there's more

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valuable content to come. So, Chuck, thanks for having me, brother. I appreciate it. Oh,

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man. Michael, that was awesome. And, probably the first guest in almost

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a 100 that have that, realizes how much work that goes

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into this. But, of course, you have your own Show, so, you totally get it.

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Thank you so much. And to our audience, let this

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time mean something for you. So I wanna take I want you to take

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one thing that you learned from this episode today, and I want

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you to put it into practice within the next 24 hours. Go take

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action. Maybe it's to connect with Michael. Maybe it's to read the book. Maybe it's

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something else that you've been putting off for a while, or reach out to that

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relationship and see if you can strike up a collaboration. Whatever that

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is, identify that one thing for you, take action on

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that, and then come back and check out our next episode as well.

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So, so thank you that, this has been the

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Creative Collaboration Show. My guest has been Michael Tucker,

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and, I'm Chuck Anderson. Keep moving forward, everybody.

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Thank you.

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