In this episode, Elisa Boogaerts shares valuable insights on overcoming the challenges coaches face in project planning and management. From avoiding chaos in launches to fostering effective collaboration, Elisa’s expertise provides practical strategies to navigate the complexities of coaching business operations.
Guest Bio:
Elisa Boogaerts is a launch planner and strategist with 17 years of project management experience. She transitioned from a corporate project management career to coaching and launch planning, leveraging her expertise to help coaches navigate and streamline their business processes.
Key Points Discussed:
– (06:43) The importance of planning and taking the time to think through project steps to avoid chaos.
– (12:18) Setting up systems early in a coaching business for scalability and stress reduction.
– (19:37) The impact of lack of detail and clarity leading to procrastination and delays.
– (25:09) Identifying dependencies in project management and the importance of meeting responsibilities.
– (32:55) Practical tips to increase webinar success and effective launch planning.
Main Quote by the Guest:
“Start taking steps and avoid getting stuck in perfectionism.”
Links:
For more insights and resources, visit Elisa Boogaerts’ website at https://www.inspirationbyelisa.com/
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Until next time, keep moving forward!
Chuck Anderson,
Affiliate Management Expert + Investor + Mentor
http://AffiliateManagementExpert.com/
Transcript
Hello, everybody, and welcome back. This is Chuck Anderson with the
Speaker:Creative Collaboration Show, and this is the show where we talk to
Speaker:entrepreneurs and business owners who are on a journey
Speaker:to get their products,
Speaker:their service, whatever it is that they are selling
Speaker:out to the world and make a big impact. And most of the people
Speaker:that we serve are, have world changing ideas,
Speaker:big visions of how they want to improve people's lives.
Speaker:Now as we encounter this journey of being
Speaker:entrepreneurs, there's gonna be challenges along the
Speaker:way. One of those challenges is managing projects,
Speaker:managing tasks, managing team, managing employees.
Speaker:And today's expert guest is
Speaker:an an expert in that and, not only
Speaker:helps people with, their project management and their product
Speaker:launches, she actually helps us with ours as well. So today,
Speaker:my guest is Elisa Boogaerts. She is a launch planner
Speaker:and strategist, helps coach, strategize, plan,
Speaker:and execute programs and launches in a
Speaker:structured and organized way so that you can
Speaker:focus on scaling your business. She has a
Speaker:combined 17 years experience in project
Speaker:management and coaching, and she uses that to
Speaker:help you launch. And like I said, she helps that,
Speaker:helps us with our team management and our launches as well. So,
Speaker:Elisa, welcome to the show. Hey, Chuck. Thanks for having me. I'm super
Speaker:excited with that. We, like, got to do this. Yeah. It's like tech.
Speaker:Together, and it was like, can I be on your podcast too? I'm like, I
Speaker:can't believe you haven't been on the show already. Usually, that happens
Speaker:within the first couple of months of getting to know someone. You and I have
Speaker:known each other for, which is almost a couple years now.
Speaker:So it's about time. It's about time. So Yeah. It's perfect.
Speaker:So welcome. And, and so I think a
Speaker:a great place to start, we're gonna dive into, everything
Speaker:we wanna talk about project management and team management and
Speaker:and staying organized and launching and all of those things.
Speaker:How did it come to be that you find yourself
Speaker:in this role of being an expert in working,
Speaker:working with companies to help them with their projects? And so what what's
Speaker:your origin story? How did it come to be that you're doing this now?
Speaker:Well, like you said, I have many years experience in it. So in
Speaker:my corporate career, I kind of, like, could've fell into project management. I had a
Speaker:really good manager who was like, I think you'd be good at that. And it
Speaker:turns out I really am good at it. And then about 4 years
Speaker:ago, I launched my own coaching business and started doing
Speaker:my own launches, and I'm working in that. And so it was just
Speaker:sort of, I was keeping them very much separate. And
Speaker:then I quit my corporate job in 2023,
Speaker:and, my business coach at the time was like, what are you doing with
Speaker:those skills? You know, we kinda had this idea, and I talked to a few
Speaker:different people, and they're like, those types of skills are really needed in
Speaker:the coaching industry because there's so many people that just wanna
Speaker:coach or or don't necessarily have those business skills. Or even if they do have
Speaker:the business skills, actually implementing it and planning and getting it
Speaker:done, you know, getting it out there is is it's sort of
Speaker:a gap that I've seen in so many programs that I've been in because I'm
Speaker:such a doer, such a, like, a get it done kinda person. And so, like,
Speaker:I would execute on things and implement them, and some people maybe even a year
Speaker:later still hadn't done it. And so I was like, oh, that's like could
Speaker:be something that I could help people with because I had, you know, my own
Speaker:experience of coaching and, these skills. So sort of
Speaker:just kinda came to life in that way and been like, okay. Well, how can
Speaker:I help people? And we sort of brainstormed and just kinda
Speaker:started working working with people, more word-of-mouth. And then,
Speaker:it took me a little while though because in my mind, I was
Speaker:like, no. That's my corporate job. I don't wanna I don't
Speaker:wanna bring that into my business. Right? Because,
Speaker:like, to me, it was like coaching is such this wonderful, beautiful thing, and
Speaker:I love working with coaches. I love being in this industry. And to
Speaker:me, the corporate environment was kind of toxic and difficult.
Speaker:You know? And I was like, oh. So, like, I kind of merged the 2.
Speaker:You know, I thought that project management, those 2 were were kind of the same
Speaker:thing. And so I it took me a little while to kinda change my mindset
Speaker:of it, and then I started to get really excited about it. And, yeah, I've
Speaker:been working with people ever since. You know, it's funny. I've heard
Speaker:that part of the story so many times where we resist
Speaker:bringing what we're good at, in the corporate world
Speaker:into our businesses. And, look, you know,
Speaker:funnily enough, I I did the same thing. Right? And it's like
Speaker:and I think part of that is that, you know, we're we're moving away from
Speaker:something we're dissatisfied for you know, in and
Speaker:moving towards something that brings us much, much more
Speaker:joy. And that idea of combining the 2 is like,
Speaker:no. I don't want that to infiltrate this because now that's not
Speaker:gonna have joy. And so
Speaker:so that's great. And, obviously but then, you know, that realization
Speaker:of, look, you know, I'm skilled where I'm skilled, and my
Speaker:zone of genius is this, and that's what people really
Speaker:need for me. That's how I ended up focusing on the
Speaker:affiliate, marketing and affiliate management side of things
Speaker:because, again, that's what I was doing so much of when I was,
Speaker:when I was a marketing director. So, you know,
Speaker:we're kind of experienced similar
Speaker:things there in terms of honing in on on that zone. What was the
Speaker:turning point for you? Like, you know, so becoming a coach,
Speaker:you're trying to leave your corporate job. What was the the turning point or
Speaker:the trigger, that that really said, you know what?
Speaker:I'm denying myself here. I really need to do that. Was it the conversation with
Speaker:the coach, or was there more to it like that, that really
Speaker:got you on that path? Yeah. I think there was it was that kind of,
Speaker:like, planted the seed, you know, and I sort of, like, had thought about it.
Speaker:And then, what I realized was that
Speaker:I love I love coaching. And and through getting my because I have, like, 4
Speaker:coaching certifications. And and I noticed
Speaker:that being a coach and coaching actually kinda gave me
Speaker:some anxiety and some stress a little about it. I think it was like I
Speaker:I didn't relax into it enough to use my my
Speaker:intuition with coaching, and it was always just like, I need to, like, provide
Speaker:transformation. I gotta answer the questions right. You know, it's, like, specific way you ask
Speaker:questions, and then it was all like and I had this really sort of perfectionism
Speaker:good girl kind of mentality around it, and it kinda stressed me out. And so
Speaker:I think in in thinking about that and being like, actually, well,
Speaker:project management and and planning and organizing and strategizing,
Speaker:all that kind of stuff, that I find easy, and it kinda just
Speaker:flows. And I know that many people don't find that easy. You know? And then
Speaker:that's where I sort of thought about that. And especially after I had quit corporate,
Speaker:you know, I had more time to really kinda think about what I wanted and
Speaker:what I was doing. And I think that's kind of the realization that I had.
Speaker:I was like, oh, you know, I I I think I fell in
Speaker:love with coaching, but not me coaching.
Speaker:Mhmm. You know? So I think that was kind of, like, the final moment, the
Speaker:difference. I was like, oh, you know, maybe that's not meant for me to be
Speaker:a coach, but being in this industry and working with coaches is
Speaker:where the happy place is. Mhmm. What
Speaker:are some of the what are some of the things that you
Speaker:notice coaches struggling with or
Speaker:or, you know, coming to you and asking you
Speaker:questions about, in their business that, you know,
Speaker:they they know nothing about or they're struggling with, but this this
Speaker:is something that, you know, you're perceived as an expert at this. But what are
Speaker:you hearing from them? Like, what do they need help with?
Speaker:I'm hearing a lot that I don't know where to get started,
Speaker:that there's so much stuff to do, and it's so
Speaker:intimidating. This amount of things that needs to get done, especially if you're, like
Speaker:is it say, is your first group coaching program? Like, a lot of coaches, if
Speaker:they go from 1, a lot of coaches start at 1 on 1, and then
Speaker:they move into sort of group and starting to do launches, or they wanna
Speaker:even I help people with, like, launching podcasts or books, but I I focus mainly
Speaker:on programs. And, and so there's just like,
Speaker:there's like, I don't even know where to start, and therefore then they don't. You
Speaker:know? Or or this kind of, like, lost on where like, what those steps are
Speaker:and and how to even, yeah, just get started because then you can just kinda
Speaker:follow things step by step. But they feel like they sort of flounder
Speaker:a little bit, and then they get and then they get stuck in, you know,
Speaker:just really wanting to coach or in creation mode, which creation mode is great, but
Speaker:then you also need to get it out there. Right? You need to do the
Speaker:email marketing and then promoting and the, you know, all the things to to make
Speaker:it happen. So I think that's sort of the number one thing that I hear
Speaker:a lot is that, like, they just don't even know where to start. And it's
Speaker:just this giant puzzle, but all the pieces are
Speaker:separate, and they have no can't figure out how to get all those little pieces
Speaker:to fit to get their program out into the world. You know,
Speaker:sometimes when we have designed projects
Speaker:and then you start to get into the details of those projects, well, we need
Speaker:to do this, and we need to do that, and all of these things. And
Speaker:when you start to think of the project as a whole, it
Speaker:can actually be a little overwhelming and
Speaker:can sometimes lead to that that that
Speaker:thought process of, I don't know where to start or do we do this
Speaker:and, you know, how long is it really gonna take? And,
Speaker:I think it really takes someone who has the the experience
Speaker:of of doing that kind of planning
Speaker:and that the estimation of time because for that
Speaker:that solo person who's out there, unless they've
Speaker:managed projects before, you're just guessing at everything. Right? And so
Speaker:Yeah. Yeah. What are some of the mistakes that
Speaker:you find that they're making that's kinda leading to this overwhelm or the
Speaker:confusion or maybe even being stuck at the the starting line with
Speaker:some of their projects? Well, I
Speaker:think that one of the things is that they don't give themselves the time to
Speaker:actually sit down and think it through. And because that's something that I because I
Speaker:I sort of love doing. I love the planning. So, like, when I when I
Speaker:launched my own podcast, like, and I did that. I was like, you know, I
Speaker:just sort of, like, dive in. I was doing things, and I was like, wait
Speaker:a second. What is the whole flow here? And to actually sit down and be
Speaker:like, okay. Like, as a a podcast guest, what do I need? What are the
Speaker:steps? You know? And as a host, what things do I need, and what do
Speaker:I need to do to get it out? You know? And so I'd like to
Speaker:really, like, go through that kinda I don't know if you would call it, like,
Speaker:a story map or process flow to really think it through. And I think a
Speaker:lot of people just sort of dive in and kind of just like, oh, let's
Speaker:just do whatever it's done. It kind of becomes a bit chaotic because they don't
Speaker:really know what they're doing. And then, also, like you said, like,
Speaker:we we don't know what we don't know, and things
Speaker:can often take much longer than you think they're gonna take. And so
Speaker:then so things get delayed. And, so I think that you've
Speaker:actually sit down and think it through. Like, I like to use this
Speaker:example as, you know, you think, oh, I wanna do a webinar. So
Speaker:I gotta, like, you know, I'm gonna do 2 do a webinar. Yeah. I can
Speaker:throw that together. Right? But then you think about all the little tiny things that
Speaker:need to happen. Right? There's so many little steps that you think you could throw
Speaker:together in a couple of days, but, actually, it might take you a week or
Speaker:2 because you gotta do all the landing pages and all the emails and the
Speaker:reminders and the marketing and promoting and, like, you know, there's so much more to
Speaker:it. And so and I think that, yeah, people just don't sit down
Speaker:to actually think through all the steps and be like, woah. Actually, maybe
Speaker:maybe it's gonna take me a little bit longer than I think it might.
Speaker:Yeah. You know, planning a webinar and setting a date is
Speaker:the easy part, And then there's all of the if you wanna do it
Speaker:properly, like you said, with the marketing it properly and
Speaker:sending the emails and, you know, the big part where
Speaker:people struggle a lot and and especially in our world is the
Speaker:follow-up, not just doing the event, but following up with
Speaker:everybody after the event and, really making sure
Speaker:that all of that happens because that's that's where the money comes from.
Speaker:It's not just, oh, I'm gonna do a webinar on Thursday. Right?
Speaker:And I caught myself numerous times because I've done
Speaker:hundreds of webinars, and I still think, oh, yeah. I can just do
Speaker:one Thursday. I've done hundreds of webinars. No problem. But then when you
Speaker:realize, what I really meant is I wanted to do one on
Speaker:Thursday properly. And Right. You know, that that does
Speaker:take some planning. And so what's your
Speaker:so what do you, suggest like, first of all, who
Speaker:like, give us some examples of some of the types of
Speaker:businesses or coaches or, business owners who are
Speaker:coming to you and, you know, coming to you for help.
Speaker:Like, what's their situate you mentioned, their coaching
Speaker:and their books and other things. Like, you know, just so we
Speaker:can get a better sense of, like, you know, who you
Speaker:serve and who you help. You know,
Speaker:who's coming to you for help? Yeah. I I get
Speaker:2 types of coaches that come to me for help. So one is kind of,
Speaker:yeah, the newer coaches say in their first, you know, 1
Speaker:to 3 to 5 years of business where, yeah, they're looking to launch. Maybe they've
Speaker:done some launches before, but it hasn't gone as well, and so they really wanna
Speaker:have more success with it. And so they come to me for that because kind
Speaker:of, like, yeah, newer to them, and I teach them that process and
Speaker:that systems. And then other coaches that come to me are more
Speaker:established coaches who, you know, are maybe
Speaker:making 6 figures, multi 6 figures, and they need either a
Speaker:project manager to come in and help them with the launch, or they
Speaker:kind of didn't. And this is actually a mistake that I find that people make
Speaker:is that they don't set up their systems early.
Speaker:So if you're starting out as a coach, you wanna create systems so that
Speaker:things flow. And so as you scale, they're already in place. And so
Speaker:I find some maybe more established coaches where they grew fast, and then they're
Speaker:like, oh, we are scrambling with everything all the time. Like,
Speaker:every launch is just this chaotic running around, like
Speaker:and, and so they're like, can you come in and help us streamline
Speaker:things, put in processes, and, like, tell everybody what they need to be doing when
Speaker:they need to be doing it so we can actually because they they could get
Speaker:it out. Right? I mean, anybody can especially if they have the established coaches and
Speaker:they have the resources, yes, they can launch. But was it good? Was it stressful?
Speaker:Was it, like, like, what was the state of your team, and is everybody burnt
Speaker:out afterwards? You know? So kinda working with them to, yeah, to
Speaker:really start a stream like that and make it more of a repeatable process
Speaker:that they can do over and over and and improve on.
Speaker:Mhmm. Yeah. And I think that, you
Speaker:know, certainly with some of the coaches that we've worked with, the
Speaker:systems are kind of an afterthought of that.
Speaker:Oh, no. I need this. Right? Maybe I should have had
Speaker:this already. And, and and so systems being
Speaker:created out of this, you know, this necessity of just
Speaker:the phase of business they're in. What's your
Speaker:advice for the coach who, you know, to to take a more
Speaker:proactive approach? Because, you know,
Speaker:versus reactive where they're creating these systems
Speaker:of out of, out of this necessity or out out of
Speaker:some issue that's been created. Right. Right. Yeah. It's
Speaker:to to get it started early. And I think one of the first things that
Speaker:I suggest is, like, having a
Speaker:filing system in place so you know where things are so you can find them
Speaker:easily. Because, like, so much stuff we can
Speaker:spend so much time searching for things and
Speaker:searching and searching. And then if you can't find it, you gotta recreate it. And
Speaker:then that takes more time and more money, and and it's just sort
Speaker:of can be really frustrating. And so I think that's, like, something that's super basic
Speaker:and simple is, like, have a filing process, have folders, have the name, like,
Speaker:have a structure. And then as you do scale, you can teach people what that
Speaker:system is, like, where things go so that you can just, like, oh, yeah. I
Speaker:know exactly where that is. I'll find it. I did have one of my clients
Speaker:said that he was doing a launch, and,
Speaker:the contractor that they had in their previous launch,
Speaker:wasn't with them anymore, but did everything on their personal
Speaker:Google Drive, whatever email. And so it wasn't in a central
Speaker:place for the whole team to get access to it. So when that person left,
Speaker:they lost access to it. So they literally lost their intellectual property.
Speaker:And so the team spent a lot of time searching for
Speaker:everything. Where is all this stuff? Or could, you know, did I receive that email
Speaker:that I could dig through and try and copy and paste it or, you know,
Speaker:the swipe copy or what have you? And, and then they ended up
Speaker:having to recreate everything, and then they did put it in a proper, like, place
Speaker:where everybody could access it. But he estimates because
Speaker:that took so much time and therefore they weren't spending that
Speaker:time on other things, you know, that they could have been doing for the launch,
Speaker:he estimates he lost about $50 Wow. In that
Speaker:launch. Yeah. You know, and it's huge. And even possible.
Speaker:Yeah. Yeah. And even if you're not that established coach and you're just starting out,
Speaker:like, think of all your time. Your time is valuable. So, yeah,
Speaker:$50 is is like, woah. That's a lot. Yeah. Let's get those
Speaker:systems set up. It it seems like some coaches even think
Speaker:that, what you're talking about with project planning and
Speaker:even having systems and procedures and things like
Speaker:that are not for them at the stage of business
Speaker:they're in, but it's in that future stage with,
Speaker:well, I don't have any employees at or I don't have any contractors
Speaker:working for me. It's just me. So why do I need all of
Speaker:that? Right. Yeah. Exactly. People don't really think about that
Speaker:future or I'll just you know? I had one person to call them and said,
Speaker:oh, yeah. Well, I'll just scramble. That's my plan. And I was like, okay. Well,
Speaker:do you know? Just to raise that risk of, like, the scramble, you know, can
Speaker:can cause delays of things or things to get missed or fall through the cracks
Speaker:or what have you. And so, yeah, I just
Speaker:think that because, you know, I'd like to believe that we're all going
Speaker:to grow and scale. And so even that solopreneur will
Speaker:eventually have even if it's just a VA. Right? Have things in a
Speaker:place where your VA can access it, and, you know, and you can even put
Speaker:some security around that as well so they can only access that one thing.
Speaker:And because we will. We will grow and scale. And so set it up
Speaker:now so that you because then you won't even have to worry about it later.
Speaker:It won't be a thing. It'll just flow. You know? And then, of course, you're
Speaker:gonna adapt it and change it as you scale, and maybe people come in have
Speaker:different ideas, but you'll have that foundation. I really think it's part of the
Speaker:foundation of a business that not many people think about. Yeah. And
Speaker:that's something that you were able to help us with as well because the
Speaker:reality of we had a new product that we needed to
Speaker:deliver, and we had some things documented. But it
Speaker:when it came to really training the team members to do
Speaker:that work properly, we definitely found some some
Speaker:holes, some, you know, misunderstandings that they
Speaker:had, and some tweaking that we had to do in that system.
Speaker:And it probably took a few weeks until that actually got
Speaker:dialed in to the point where now I'm probably not
Speaker:even in needed in those in in those because the the checklist
Speaker:is there and the procedures are there and people know what they're supposed to
Speaker:do. And now it's just kind of like, you
Speaker:know, did the boxes get ticked? Do you know, did did these things get
Speaker:done? And that that opens you know, I find
Speaker:that that opens me up for more. It's like, okay. Well, what other
Speaker:things can I add to this process? Right? And and and
Speaker:that's kinda, like, where we're at right now. So,
Speaker:really helpful. Yeah. Yeah. Go ahead. That,
Speaker:yeah, that it's something that I learned when I was in that corporate
Speaker:world was to like, I I even noticed that they as we start
Speaker:talking about something and someone's teaching you something, that I always
Speaker:take very explicit notes for myself because sometimes we can learn
Speaker:so much or someone's showing you something. Oh, you're like, oh, yeah. Yeah. Yeah. I
Speaker:can figure that out. And then 2 weeks later, you can't
Speaker:even remember the beginning point. You know? Like, you maybe remember some of the
Speaker:steps or something like that. And so that's something that I do when I work
Speaker:with people when I start hearing like, oh, click this, click that. I just, like,
Speaker:start typing the notes out so that we can have it, you know,
Speaker:to for someone to reference just in case they may or may not forget. And
Speaker:I think that that's super handy. Because sometimes we need that that super
Speaker:detailed you know? Because there can be one click that you miss,
Speaker:and then, you know, it's it's wrong or something doesn't happen properly. And
Speaker:so yeah. So sometimes you can you can get really super
Speaker:detailed in all of it. Yeah. Which which
Speaker:you know, some people's brains are wired for those details
Speaker:and some people's are not. There are some
Speaker:that are more visionary and creative
Speaker:and, others that are more analytical and can
Speaker:really figure out all of the details and others that are
Speaker:just like, okay. Whatever. Just let's get it done. And, you
Speaker:know, you know, if you're trying to fly the space shuttle, right, like, you
Speaker:know, it's not like, oh, let's just build 1 and go. Like, it's
Speaker:not exactly how it how it works. And, but you
Speaker:do need to know, like, what are the steps. And, you know, some people
Speaker:enjoy that and and some people don't. But it's the lack
Speaker:of detail, I think, that leads to so much procrastination in people.
Speaker:I tell the people in my my group coaching program all all the time, and
Speaker:I get asked, well, what do I do when I'm procrastinating? And I say, well,
Speaker:what are you unclear about? Right? Like Yeah. And
Speaker:because, usually, it
Speaker:it leads back to some sort of unclarity
Speaker:and then an underlying fear
Speaker:of what if I do the wrong thing? What if I do this wrong?
Speaker:Do I have this right? All of that. And I think that's a sign,
Speaker:like, if you find yourself in in your business
Speaker:not executing an ideas, I think that's a sign that you need
Speaker:Elisa's help or the help of a project planner to help you with the
Speaker:details and, and and keep things
Speaker:moving forward. Right? Because you're you're great at helping us, with
Speaker:the details and also making sure that the team,
Speaker:you know, sticks to those details because it can be a little overwhelming. And
Speaker:so so anything you wanna add
Speaker:to that? Because I think that is something certainly that that,
Speaker:you know, coaches and business owners of really
Speaker:any kind, will experience from time to time.
Speaker:Yeah. I think it's I think you're right. I think even with
Speaker:myself, you know, sometimes I'll in even in a day, like, okay.
Speaker:What are my goals for today? What do I need to do for today? Or,
Speaker:like, what are those sort of, like, tasks of today that I need to do?
Speaker:And, you know, and I'll I'll make a list for myself. But I feel like
Speaker:if I don't have that, sometimes I'll just be, like,
Speaker:floundering a little bit. You know? Like, or I'll have, like, an extra 30 minutes.
Speaker:I'm like, oh, great. I got 30 minutes to do something, and then I'll end
Speaker:up clicking on stuff and kinda not doing anything. Maybe read an email, you know,
Speaker:where if I, like, had that list or I knew that task that I needed
Speaker:to do with that, you know, that was, like, kinda specific. I could be like,
Speaker:okay. I'm actually, I have 30 minutes. I can get that done right now. And
Speaker:so I find that that really helps, and that's kinda what that plan checklist does
Speaker:is, like, all those little things and be like, okay. Well, what could I what
Speaker:could I do right now? So I find that that kinda helps with the
Speaker:procrastination or at least, like, what I consider myself doing is that floundering
Speaker:around just like, what? And then if someone's like, oh, man. I just, like, wasted
Speaker:half an hour. I didn't even do anything. I'm not even sure if I read
Speaker:that email or you know, just like and so I feel like it felt can
Speaker:really help you be more efficient. And, yeah. And in
Speaker:terms of procrastination I mean, I love what you said about that that
Speaker:it's you know, what is that underlying fear? There's something going on. And
Speaker:then we all get it. Like, even me is you know? Because we all have
Speaker:different types of fears, and, like, one simple thing that I have is,
Speaker:with writing emails, sometimes I never know what to put in the subject line. And
Speaker:then that's where I get stuck, and I'm like, oh, I'll get back to the
Speaker:email, like, some other time. You know? And it's just the subject line that catches
Speaker:me out. I'm like, why do I, like, put so much emphasis on that? But
Speaker:I don't know. Maybe I learned that somewhere that, like, that has to be the
Speaker:most important thing and to get people to open your email. And, and so then
Speaker:that's where I sort of procrastinate. But that is like you're really like, well, what
Speaker:is the problem? What is the missing piece? Okay. Maybe I'll go grab that
Speaker:document that has 50 different subject lines that I could look at to help me
Speaker:out. You know? Yeah. So, yeah, we all procrastinate on something. And so,
Speaker:yeah, maybe that's it. Just find the tools that can help you get
Speaker:through it, and remember that you exist. Tools are nice, but
Speaker:I think, where we've made our biggest gains
Speaker:in the last couple years is collaborating with others. Right?
Speaker:And so, you know, AI is nice.
Speaker:ChatGPT is nice. It it, you know, it helps with a lot of,
Speaker:lot of things. And, look, if I have unclarity, I can ask it to give
Speaker:me a checklist, and it gives me a checklist. Whether
Speaker:or not that checklist is right or not, who knows? Did it
Speaker:make stuff up? And then and then also,
Speaker:I think there's one other level. Because having the checklist is one
Speaker:thing, but then having the
Speaker:motivation is is one way of putting it, but just now
Speaker:executing on it. Right? Yeah. And I think anytime where it's
Speaker:just me, it's easy to take
Speaker:my time with it or, you know, put it off. But, you know,
Speaker:when it's the team, you know, and the team's meeting every Monday
Speaker:morning, you, you know, you have to you have to have
Speaker:things done. And, you know, even that
Speaker:part, that necessity or that responsibility
Speaker:has been great in moving projects forward. And I know for a
Speaker:fact that there are projects that we have done
Speaker:together that would not have gotten done if it wasn't for
Speaker:that and and that structure. So so the tools are nice, but
Speaker:I think having that that accountability to another human is
Speaker:is is a is a big part of it. Yeah. I totally agree. And it's
Speaker:like yeah. Especially with your in that team, that collaboration, you sort of know the
Speaker:other person's relying on you doing that or you need to get something by a
Speaker:certain time. And that's something I also like to talk about, like, to identify. We
Speaker:call them dependencies in the project management world. And it's like, okay. So
Speaker:you have to do this so that this person can do this. This person can't
Speaker:do this until you can do this, or this can't happen until this happens. And
Speaker:so just kind of making that clear so then people know that
Speaker:there is that. Like, oh, now I have this responsibility. If I don't do this,
Speaker:then the knock on effect could be huge. And so sometimes it's just
Speaker:making people aware of that. Right? Like, this is what this is the
Speaker:risk if we don't do this because this is dependent on this other thing.
Speaker:Yeah. So sort of a different way of thinking that I like to
Speaker:So for anyone listening in now who is struggling with this,
Speaker:and you need a next step, great next step would be
Speaker:to download Elisa's, launch planning
Speaker:blueprint. You wanna tell them a little bit more about that? Yeah.
Speaker:So if you're not sure sort of where to start with planning your
Speaker:launch, you know, and you really want help with that side of it, so you
Speaker:can just do kind of like we were talking today. Right? Like, a little bit
Speaker:less stress, and you kind of, like, know where to start and what to focus
Speaker:on. I think that's really part of, like, what to focus on. You can download
Speaker:this free guides. Yeah. It's called launch planning blueprint, and
Speaker:it's got, teaches you, like, ways to plan. It
Speaker:gives you the high level things of what to plan as well for a
Speaker:launch, and it talks about goals as well for your launch because each
Speaker:launch gonna gonna have a different goal depending where you are in your business.
Speaker:And also has, an event tracker in it, which is super
Speaker:handy for looking at your conversion rates. Right? So say you have a
Speaker:webinar and you notice that, you know, like, a 100 people click
Speaker:on the page, but only 5 people actually opted into the webinar. And you're like,
Speaker:oh, that conversion is really low, that percentage. Right? 5%. What could
Speaker:I do to what tweaks could I make to improve that? And then that can
Speaker:increase, you know, more people coming to your webinars. You can just make little tweaks.
Speaker:So I find it really happy to, to calculate so it calculates your
Speaker:conversions, and then you can track them to, make improvements to be even more
Speaker:successful. Oh, amazing. Well, if you'd like to get a
Speaker:copy of Elisa's launch planning blueprint and you're
Speaker:watching this on video, just look right beneath this video. All her links are
Speaker:there. And if you're listening to this on podcast, just, click
Speaker:into the, player, whether you're on Spotify
Speaker:or Apple Podcasts or wherever you are. Just click in there.
Speaker:All of her links there as well.
Speaker:Elisa, this has been amazing. We've we've covered a lot of
Speaker:ground, but also kind of only scratched the surface as well. And so I do
Speaker:highly encourage people to reach out to you, if
Speaker:they, need some help, and we've got your contact
Speaker:info in the show notes there as well so people can easily,
Speaker:find you. Now before I let you go, I have, I
Speaker:have one question I wanna ask, and I ask this of all my guests just
Speaker:because, you know, building a business, I mean, it does have strategy
Speaker:and tactics and tools and all the things that we
Speaker:typically talk about. But so much of it
Speaker:is about growing and developing ourselves as well. A big part
Speaker:of my journey in the last almost 30 years of of of
Speaker:business has been what I've learned from books.
Speaker:And so I've certainly got my favorites. I wanted to ask you what
Speaker:you what your favorite is and if you had a must read book
Speaker:recommendation for our audience. One of my favorite books,
Speaker:and I think it's sort of towards the beginning of my personal growth journey,
Speaker:was a woman written by Gretchen Rubin. She all talks
Speaker:about happiness, and it's called the four tendencies. And it's
Speaker:about that she believes that there's 4 tendencies in the way that we
Speaker:respond to expectations. And I find it really
Speaker:handy, to learn about them and then so you can
Speaker:identify it in people so you know how to work with other people,
Speaker:especially in terms of collaborations. And if you start to build a team,
Speaker:what tendency they have towards expectations so then you can change
Speaker:your approach with how you work with them or how you ask them for things
Speaker:or, you know, sort of setting guidelines of how you work together. I found it
Speaker:really interesting. And then I also noticed in myself too. I was like, oh, that's
Speaker:so, like, in terms of getting myself to do things, if I have certain
Speaker:expectations, I know I need to, like, deal with myself even in a different
Speaker:way. Yeah. Super awesome book, I really like. That's fascinating.
Speaker:2 things. 1, I've never heard of that book before, and the
Speaker:other thing is that sounds amazing. Like, that sounds like,
Speaker:definitely a must read for me and a must read for
Speaker:everybody because really understanding your own tendencies,
Speaker:understanding the tendencies of others. At some level,
Speaker:I do incorporate that with the, you know, with the partnership
Speaker:conversations that we have and the sales conversations we have.
Speaker:We do that to a point, but then understanding that as a deeper
Speaker:level is super, super powerful. So I'm gonna add that to
Speaker:the must read list for sure. Thank you for that. That's that was amazing. She
Speaker:also has a quiz as well, so you can kinda see which tendency you are.
Speaker:So when you read the book, you know, you can know to pay attention to
Speaker:Oh, there you go. So self assessment as well, and you can kind of see,
Speaker:not but you could use that with others too. You could have them take the
Speaker:assessment, then you could compare that and just kinda see and
Speaker:then use that in formulating your communication with that person.
Speaker:Right? So there you go. Wow. Yeah. We just brainstormed,
Speaker:some some great uses for that, great applications. Well, we'll put all the links to
Speaker:to that book there, beneath the video and in the podcast show notes as
Speaker:well. Elisa, thank you. This has been
Speaker:amazing. And, and so, you
Speaker:know, I hope our audience has taken away a lot
Speaker:from this and and, you know, start thinking about, you know, what
Speaker:your next steps are. And if you don't know what your next steps are, then
Speaker:I think there's a couple of great next steps for you. One is to
Speaker:download Elisa's launch
Speaker:planning blueprint and also reach out to her as
Speaker:well and see you know, to have a conversation. She's,
Speaker:great to work with. We are super grateful to have you, in
Speaker:our world. Any final advice or words of wisdom you
Speaker:wanna leave our audience with before we sign off?
Speaker:I would say, you know, live in the place
Speaker:of good enough and just sort of start now and start taking those
Speaker:first steps and get that ball rolling. Because sometimes,
Speaker:you know, we can get stuck in perfectionism or having to get all these things
Speaker:done. And so just, you know, good enough and just
Speaker:start making those steps and start making further forward progress because
Speaker:that's the only way that you're gonna really be super successful in your business. You
Speaker:always gotta be moving forward. And if you know what that path kinda looks like,
Speaker:then, then you'll yeah. You'll it's the road to success. So
Speaker:Yeah. Nothing gets done if you're stopped for sure. Well, that's
Speaker:beautiful advice to end this episode by. So, thank you.
Speaker:And, to my audience, thank you. Go get Elisa's
Speaker:launch planning blueprint. Reach out to Elisa, and I want you to think
Speaker:about one thing that you learned in this episode today and
Speaker:take action on that one thing. And it doesn't have to be perfect
Speaker:action. Just take that action and get momentum.
Speaker:And when you get momentum, then you can, speed up and
Speaker:things will move a lot faster for you. So, in the meantime,
Speaker:never ever give up on your big dream. The only fail way to fail is
Speaker:to quit, so keep moving forward, everybody. This has been
Speaker:the Creative Collaboration Show with Chuck Anderson. We will see you on the next
Speaker:one, everybody. Thank you.
