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Can't Afford a CMO? Here's How to Hire Senior Help Anyway

with Lance LeFort

If your business has outgrown what you can do alone but you can't yet afford a full-time senior hire, fractional experts could be the strategic solution you've been missing. In this episode of the Collaborators UNITE Podcast, host Chuck Anderson sits down with recruiting specialist Lance LeFort to unpack the fractional hiring model — a smarter, budget-friendly way for small businesses and startups to access CMO, CFO, and CTO-level talent. Lance explains how experienced executives are actively seeking part-time roles that fit around their lifestyle, making it possible for growth-stage businesses to access decades of strategic experience at a fraction of the cost. You'll learn how to identify when you're ready for a fractional hire, how to find the right person, and how this approach reduces risk for both employer and expert. Perfect for coaches, consultants, and B2B service providers ready to scale without overextending their budget.