Bob Regnerus: 00:00:00

You can say, hey, I want to build an audience of people that watch 45 seconds of my one minute video. Now to me as an advertiser, 45 seconds is an eternity, right? If I can get somebody to engage with my video, watch that video for 45 seconds, I know that I've at least pique their interest. And what I'm going to do is, with that audience, I'm going to create a separate campaign, where I have a different video, which actually talks about the solution to the problem that I addressed in the first video. So in video one, I just talked about the problem, all I did was get attention. Video two, I introduced the solution to the problem. And I'm only advertising to people that have spent 45 seconds or more on my first video, that is how you effectively use Facebook these days, you don't do a solution based video to a wide audience and expect to make money, you're going to lose a lot of money in that case.

Chuck Anderson: 00:01:01

Hey, it's Chuck here. And I'm so glad that you're listening to this episode. And I just want to take this quick moment right now to let you know about our free collaborators toolkit. And this episode is all about partnership and collaboration. And our guests share many resources, tools, and things that you can use to make collaboration and partnership easier in your business. So if you're looking for better ways to grow and scale your business, through collaborations, and strategic partnerships, this free collaborators toolkit is going to contain the best resources from our workshops, as well as contributions from our guests. And these tools could be the missing link that you've been looking for. And they're going to help you to solve everyday business challenges, and access, highly effective ideas that can help and grow your business exponentially. I know they've helped me and I know they're going to help you as well. And the best part about these tools is that they're completely free. And our gift to you for being a valued member of our community and a subscriber to the show. So you can get access to all of the resources contained inside the Collaborators Toolkit today by visiting the website at WWW.collaboratorsunite.com/toolkit. That address again is www.collaboratorsunite.com/toolkit. Go ahead and register today get access to all the resources and I'm gonna see you on the inside. Now. Here's the episode.

Chuck Anderson: 00:02:44

Hello, everybody. And welcome back to the show Chuck Anderson here. And I have with me another amazing guest. And if you are right now looking for ways to advertise your business in the most effective way possible. And in particular, using video to do that both of those things are going to be well discussed today. I have the pleasure of interviewing Bob Regnerus with me today. And Bob is the co founder of feed stories, which is a digital marketing agency is a digital marketing expert. He's the author of five books, including the fourth edition of The Ultimate Guide to Facebook advertising. I know people are gonna have questions about this, Bob.

Bob Regnerus: 00:03:35

Yeah.

Chuck Anderson: 00:03:37

And so you're also a very sought after expert in the area of Facebook advertising. And in particular, deep funnel video marketing, which I know when you and I had our previous conversation, we talked a lot about video and video marketing. And it is so powerful. So Bob, thank you for being here today.

Bob Regnerus: 00:03:57

It's a pleasure, Chuck, always great to talk with you.

Chuck Anderson: 00:04:00

Awesome. Well yeah, I know. We've been looking forward to doing this for a while. So here we are. So look, you know, I think a great place to start, Bob is what the heck is deep funnel video marketing?

Bob Regnerus: 00:04:14

Yeah, so it's interesting. You know, I've been I've been in digital advertising over 20 years and always on the paid side and never really dipped my toe in the SEO waters and 2012 2013 I got into Facebook advertising I got in early, like some people are getting into Tik Tok now like before Facebook was so like well known and advertisers were doing so I like I was in just before the wave. And it was interesting. About three years after I started it. I got invited to Facebook headquarters down in Austin. And there's about 100 advertisers in the room. And I thought I was gonna go there and meet some people and learn more about the Facebook ad platform and some inside stuff and The strangest thing happened is that 25% of what they talked about was about video. In fact, one of the presentations the vice president of the Facebook newsfeed said, we are a video company now, you are going to see us change our platform to emphasize video to give priority to video, you're gonna see better performance from from video ads. And I was like, Whoa, did not expect that. Not really a video guy. Back in 2016, I actually left the meeting at lunch, went down to the parking lot called My now business partner, Brandon, and said, Hey, dude, he's a copywriter and a graphics person. And he was dabbling. In video, I said, you aren't going to believe what I just heard. Facebook is becoming a video company, we need to start emphasizing video. And here, you know, here we are six years later, six years into a video company. But the strangest thing was a conversation I had offline with one of the head engineers. And he told me he's like, hey, you know, the Facebook ad platform, we could bid better than you. We can target better than you. But the one thing we can't do better than you is creative. So focus all your attention on creative. And for me, that was like a slam dunk. So when we work with any client, we're focusing on the creative and creative is the piece that get your customers to take action. So no matter what platform comes around, I just happen to be a Facebook expert. But if you're advertising on Tik Tok, and YouTube and things like that, it's all about the creative. And that's really good news for us. Because although AI is exciting, like, if you are a creative person, that's how you're going to get your prospects to convert into customers.

Chuck Anderson: 00:06:42

You know, and anyone who's done any sort of Facebook advertising in the past, you know, you get mixed messages out there a lot of people talking about the AI, some people will say, Oh, it's it's about the creative, which that's what you're talking about. Others are, oh, well, it's all about the audience targeting and you need to have all these layers to your audiences. And then other saying, now you don't have to have any audience targeting at all, just let the AI do it. And so it's interesting to hear you say that, and that what you have found is that it's all about the creative. So what, let's expand on that a little bit. So what why should our listeners go all in on creative as the the number one thing, as opposed to some of these other things like such as the AI? Right, and and the audience targeting?

Bob Regnerus: 00:07:34

Yeah, and I didn't mean to like, skim over your first question. You asked about deep funnel, and deep funnels, essentially. And it's gonna tie back to the second question default is essentially a principle I learned from Eugene Schwartz. He wrote a book back in 1966, called Breakthrough advertising. And it's about understanding your level of customer awareness. So this is where creative really matches like, how do I become successful on this particular paid platform using video? Well, I use video because I think it's it's the absolute number one way to communicate in this world, in this digital age. But here's the thing, when somebody says that their Facebook ads or their YouTube ads aren't working, the number one thing that I see, Chuck, is that they are not advertising to the level of their customer awareness. For instance, in deep funnel advertising, I talk about something being solution aware, meaning, Chuck, you are actively searching for a solution to a problem that you have. Here's the problem. You may be searching for a solution, but 80% of the people aren't. And so if you are taking the approach of advertising a solution to a mass audience, you're missing out on a wide range of people that could potentially be your customers. So we talk about how do I advertise to people when they're aware? Well, when somebody is not aware of a particular problem, or that paying attention to it, that means our job is to call attention to that problem, not shove a solution down their throats. And that's or so many advertiser Chuck are wasting money by doing solution based advertising, when what they should be doing is at the beginning of the funnel, or top of the funnel, get attention, call out the problem. All right, let people know like you are there and you have this particular problem, then, and only then can we talk about solutions. And so we use things like retargeting email marketing, to then talk about solutions. But this is this is the number one thing that I see is that they are putting out video ads that are targeting a solution before they even discussed a problem with their prospect.

Chuck Anderson: 00:09:49

You know, that's a really interesting point because and I know I'm guilty of coaching people this way as well. And it's very cool. I'm in to recommend all you got to position yourself as being a solution to a problem. And yes, you do. But what you're saying is, don't make that your main advertising message, because that's going to resonate with that part of that audience that's ready for that thing right now. But what about everyone else. And so that's really

Bob Regnerus: 00:10:23

And, you know, that's great. Like, if you're on a platform where the media is cheap, you can afford to do solution based advertising. But if anybody's advertised on Facebook in the last year, like they know what's going on, it is damn expensive to advertise. So we really got to be smart about things. So let's build an audience of people that are interested. This is what's amazing about video, is that, you know, in this world of iOS, when tracking is an issue and things like that Facebook still allows you to do things with video, that's pretty cool. Number one is, let's say you create a one minute video. And it is basically addressing a particular problem in the marketplace. What you can do Chuck is you can make an audience of people and I don't care if they're on an iPhone or an Android, whatever, you can say, hey, I want to build an audience of people that watch 45 seconds of my one minute video. Now, to me as an advertiser, 45 seconds is an eternity, right? If I can get somebody to engage with my video, watch that video for 45 seconds, I know that I've at least pique their interest. And what I'm going to do is, with that audience, I'm going to create a separate campaign, where I have a different video, which actually talks about the solution to the problem that I addressed in the first video. So in video, one, I just talked about the problem, all I did was get attention video to I introduced the solution to the problem. And I'm only advertising to people that have spent 45 seconds or more on my first video, that is how you effectively use Facebook these days, you don't do a solution based video to a wide audience and expect to make money, you're going to lose a lot of money in that case,

Chuck Anderson: 00:12:06

Exactly right. And well. And if you take that solution based video and target a solution aware audience, that audience is going to be very small. And guess what all your competitors are going to be doing that as well. So that's probably you know, the volume isn't there. And the cost is much, much higher. So I love what you're saying about this. And I know with conversations that I've had with people back when I had my Facebook ad agency, is they're concerned about a couple of things. One is that they want to go as direct to customer as possible. I mean, it's always about the budget, right? And so how can I get the biggest return for the smallest budget as possible. And then also, you know, resistance to video initially as the creative. And I think what's going on, there is just that text and image are so much easier to create than video. So like to talk a little bit about that. So, so you know, why should people start with video? And if so, what kind of videos? Should they? You know, start with? And yeah, what do you recommend there.

Bob Regnerus: 00:13:20

So I do not disagree with you in terms of the like, hey, it is way easier to do text and images, that that's certainly a way to go. I think that there's a time then when you when you test and you test cheaply, and you test quickly. Like that's one of my it's just, it's just part of something that I've always done as a marketer, like, I want to if I want to test an idea, I'm not going to go deep into development and creative, I'm going to just test something. Now if I see a pulse, then I'm going to really spend time on doing a deep dive in the creative. In my experience, having video generally outperforms an ad, which is text and images, and especially outperforms when you use like, archival footage, right? That type of stuff where you see like, oh, I want to target a business owner. And then you see an archival footage that you pull down from Adobe, and it's a business person in an office like it just screams ad. So the very just the number one thing that I would tell anybody is don't be boring. And if you could have a really good hook the beginning your video like it the first five to seven seconds are basically your headline, and you could like just get them to stop the scroll. You're gonna have a really effective video. Now you could do professionally produced video like we do a few stories, but we do a lot of stuff, Chuck where it's just like somebody's phone held up. Because what you're doing is you're matching the media, like when you're scrolling through on Instagram or watching YouTube videos. It's not a ton of professionally done polished video right If it's more at home phone base type stuff, so the more you can match the media to look like what your prospect is used to seeing, and then you do a really good job of nailing him at the beginning of the video. And then especially like the first three lines, if you're on Facebook or your Facebook ad, you know, you're gonna have a really good, you're gonna have a really good response rate there. So, I have just found Chuck, that video will generally outperform in the long run than a text based image that now across the board, you're going to find instances where it doesn't. But again, in general, and again, we we work with a lot of EECOM, SAS thought leaders, like that's where video becomes something that becomes an asset and something that helps outperform other ads.

Chuck Anderson: 00:15:47

Well, and I know this is part of what you do is that you help coming up with that video creative. And if anybody has already convinced them, one, check it out the links to Bob's website, and everything that you do is already beneath this video, and in the show notes of this episode. But I wanted to ask you, um, with video, so video over other types of creative where should someone start with that process of creating video for their for their ads,

Bob Regnerus: 00:16:22

I would suggest going cheap, I mean, most of us are carrying around the most powerful video camera ever created in our pockets. I would start with that. Don't Don't try to overthink it. I, I think the one fallacy that people have is that they don't have it within themselves to like talk to their marketplace. And I think that's one thing that Brandon, my business partner, I try to overcome with clients, which is like, everything you need to say, to sell your product or service to the marketplace is locked up inside of your head. And you have to kind of get past that. A lot of people don't like to hear themselves and video see themselves on video, you're gonna have to get past that. We believe that this day and age, when trust is an all time low, the little things that you can do to increase trust is going to go a long way with your market. So a video with somebody holding their phone up even with like a selfie stick is going to be authentic, right. And it's the owner on camera, talking about the solution, talking about the answers to people's problems. The authenticity is, is the thing that we really have to fight for these days. Again, we don't trust a lot of people, we don't trust our politicians, we don't trust our leaders. And that, of course is going to fall on us too. People don't trust their businesses, right. So we have to develop that link. And it's really hard to develop trust with an image and just text. Like if we can get our eyes locking eyes with our prospects. And we can be authentic, and talk about how we serve, what we offer the problems that we help people overcome. If we can tell stories of transformation in our clients, like this is how we're going to build a business in the 21st century, we've got to overcome a lot of things. Video helps us it's kind of like this catalyst, right, it amplifies things. So if you have a really powerful message, video is going to amplify that, right? It's going to amplify whatever you have. So if we can do that in a very authentic way, picking up your phone and creating your first video is the absolute best way to start.

Chuck Anderson: 00:18:41

That is That's amazing. I mean, just start with what you've got. And then you can get fancy later. But but just connect I think that's the key word what they you said is like connect with your target audience. And and you said it earlier as well. I mean, these some of these videos that just smell like an ad right away and people are turning on them off. Right. And I know I do well, as a marketer, sometimes I don't turn them off because I want to see what they're doing.

Bob Regnerus: 00:19:09

Right. You're doing you're doing real or I'm not right. Right. Yeah. If you just put your consumer hat on, right. I mean, look, we were past the days of like, we've heard this before all your customers, Homer Simpson. Well, no. I mean, our customers now are sophisticated, right? They're used to a Facebook and Instagram feed. Right? They're used to like seeing ads interrupt their YouTube experience, like we have a lot to overcome as advertisers. And we can't just assume that hey, it's just a dumb audience. No, like they're sophisticated. They know authenticity, they can smell this trust, like we have. It's not about like, what tricks can I do to overcome that? It's like, can I just be my authentic self? Can I authentically represent my business and tell the story of how I help people overcome the problem? enrich their life, things like that. That to me, that's that's the way to do it as an advertiser here in 2022, and 2023.

Chuck Anderson: 00:20:08

Yeah, makes sense. So, so video, now you can run video on Facebook, you can run video on YouTube. And sometimes business owners don't have the budget to do both really, really well. And they sometimes spread their budget around. Do you recommend that? Or do you recommend that if they have a smaller budget that they pick one over the other?

Bob Regnerus: 00:20:33

Definitely, I'm in the camp of choose one and go deeper with that. You can't do anything. Well, if it's just shallow. I mean, you can't swim in a shallow pool, you can splash around a little bit, have fun, but you really can't make any progress until you get to the deep end. I believe I would have normally recommended Oh, you like started Facebook or like, I think now you have to really understand where your market is. For some people it may be your market is absolutely on Tik Tok, or your market is absolutely Instagram, you know, like you really have to understand where your customers are, the media that they're using, and then and then match that media to that particular platform. So I absolutely suggest to people on small budgets, pick a platform that you understand where you know that your customers are, get good at that before you move to the next platform.

Chuck Anderson: 00:21:27

That's probably the best answer to that question that I've ever heard from a Facebook ads guy. Right? Thank you. Right? Because almost everyone has their favorite like, oh, here Facebook, slash Instagram, or Oh, no, you need to go YouTube. And usually they have some vested interests. Like they're, you know, there's some recommending YouTube because they're a YouTube ad guy, right? But what you said was go where your customers are, and go with the platform that you understand the best.

Bob Regnerus: 00:21:58

So let me blow your mind, Chuck. We've got a we working with a client now who's a local business, right? He's in the home construction business, we have a strategy with him, where he's sending out postcards with a QR code that driving to a landing page to capture an email address, like old school through and through the only new school we thing we added was the video on the landing page where we do case studies. Like, it's so simple, right? Like, oh, no, we're gonna do it. We're gonna run Facebook ads, and we're gonna do a LinkedIn up No, like, you want to reach people in this particular zip code, we're gonna send a postcard out, we're gonna put a QR code which everybody learned how to use during the pandemic, we're gonna draw into a page where there's gonna be a video case study, and they're gonna sign up to be on a call with you. Like, the, the fact that that works is because nobody's doing the very simple things like this is absolutely transforming his business because nobody, everyone else is trying to play with technology. And he just applied technology in a really smart way using some old school marketing methods. Love it.

Chuck Anderson: 00:23:01

I'm a huge fan of that kind of stuff. And I like to kind of hack and mix old school and new school. Yeah. So that I love that idea. I mean, you just never when you go to the conferences, and you have conversations with other media guys and add guys, you never hear about that kind of stuff, right? I love that.

Bob Regnerus: 00:23:22

Now, and maybe maybe it's my age a little bit, but like, for me, it's like what what works, you know? But we have clients that have Tik Tok channels that are blowing up, like, that's fantastic, right? That's your media. But like, let's just find something that absolutely works and go deep with it. You know, that's the way to go. So if it works, I'm a fan.

Chuck Anderson: 00:23:43

Well, that makes too much sense. Bob, like people's minds too much?

Bob Regnerus: 00:23:48

No, no, we shouldn't be sensible. We should be we should be touting the the latest hack, right? The latest super secret thing? I just unpassed that Yeah.

Chuck Anderson: 00:23:57

Well, and you know, to anyone listening in who's maybe struggled with this, they've run ads in the past, and it didn't really work out. They've tried video, the video didn't land, they're confused about audience targeting and creative, you know, creating the video, all of that, then, you know, I think that there's really nobody better that they can collaborate with than you. And, you know, speaking of collaboration, were all about partnership and collaboration. You know, this is the theme of our show. And so, so I highly recommend that people are looking for someone to partner with someone to collaborate with or to hire or to work with and you're definitely one of those people. But But beyond that, none of us really gets anywhere on our own. Really, sometimes we're in denial about it. But I wanted to ask you about, you know, how partnerships and collaborations have, you know, first switching gears a little bit here. How partnerships and collaborations have played a role in your journey and the growth of your business.

Bob Regnerus: 00:25:00

Yeah, from 1998 to 2004, I was kind of a solo marketer, I was learning on my own trying to do things on my own 2004, I went to a conference, Dan Kennedy conference and Bill Glazer offered an opportunity to join his mastermind and I took that chance, it was a very expensive, risky chance. But I'm glad I did it. I'm glad I stretched myself because the partnerships, and the collaborations from that group, absolutely took my career from, you know, like down here, and like hockey stick, right? I got, I started writing books, I started speaking, I grew an agency to an amazing like, I could have never imagined it. I've always since then I've done partnerships. I'm involved in a number of businesses where it's multiple partners. I love the idea of of going at something. And combining skill sets. Now, my partners and I are not alike alike. But we have we share the same values. So like we have different skill sets, different personalities, but we like we all are pulling on the rope the same. So I really like collaborations in mastermind groups, and I love doing business partnerships with people where there's a shared value. But there's a diverse set of skills and personalities, because I think it helps make the business more dynamic and more relatable.

Chuck Anderson: 00:26:31

You know, speaking all of that, you mentioned a couple of my marketing heroes, Dan Kennedy, Bill Glazer, and you're absolutely right. They're not shy about pricing their stuff, for sure. So I get it when you say it's risky. And I think that's one of the things that hold people back from masterminds that holds people back from collaborations and partnerships is they worry about being able to afford it. First of all, if there's there's a cash component, but also being able to, you know, everyone's looking at their own pocket first. And everyone are, you know, and there's so such a bigger picture there. So I mean, what what would your advice be to someone who's maybe going out there a lot, we have a lot of solopreneurs in our group that want to get to the next level. And we always say is like, you're not going to get to the next level until you stop doing everything yourself. That was part of my journey. I was a chronic do it yourselfer?

Bob Regnerus: 00:27:35

Yeah, so well, not to get metaphysical. But I have to a little bit I believe in abundance. I believe that the Universe works in your favor when you show initiative. Like resources flow to you when when you take a chance on yourself. So I, I would always recommend to somebody that look, if you want to take the next step on your career to grow your business to the next level, you've got to do something tangible, to signal to yourself to signal to others to the universe, whatever, that I'm in this. For reals, right? Like, I'm in this to do it. Right. And so, you know, when I invested that $12,000 In my first mastermind group, it was a huge stretch for me, Chuck, but the return on that, right, first of all, just in terms of revenue was was was like 10x. All right, with within months, okay, that's, that's just one thing, that what I learned was just the relationships I made. Like, you can't put a price tag on that. First of all the friendships, the opportunities, and just the like, pulling me up, right? Like, I joined a mastermind not where I was the top dog, I was actually kind of the bottom of the ladder, but they accepted me and it pulled me up to their level. And I got there because like I trusted myself. So you're not going to grow as a professional. If you stay rooted where you are. If you don't get out and take chances, you don't make investments of your time, your resources, right? If you don't have a lot of money, then you need to invest your time. Right you need to invest something because you can't invest anything expect to return. Right? If you just put your money into the savings account. It's not going to grow you need to take risks so that's that's my advice. Like if you want to get where you want to be you have to invest something and if you don't have a lot of money, you invest your time if you don't have a lot of time invest your money. That's that's how you're gonna grow.

Chuck Anderson: 00:29:43

I got chills Bob, because I'm really glad you went there. It's something I believe also and we our listeners know I say this all the time. If you want to grow your business you have to grow yourself and and sometimes that is growing ourselves as being a risk taker showing the unit Verse and the world that we're serious about, about that when we take that one step, it's amazing how there's this other world that kind of opens up that we, it was already there, we didn't even realize was already there. And so I really love that. You know, in so much of this journey is about growing ourselves and one of the I have been blessed with a lot of great mentors, a lot of great teachers in my career. You mentioned two of them. Right? And Kennedy and Bill Glazer. Who do you learn from? And who do you reckon? I mean, you've already been that might, we might have already answered the question, but who do you recommend that others learn from? as well?

Bob Regnerus: 00:30:43

Well, I definitely started there, I had the opportunity to get close to Bill and Dan, you know, bills, bills, not in great health these days, not very active. But I've become, I've become close to Perry Marshall. He's a friend of mine, but I also consider him a mentor. Another one is Brian Kurtz. In fact, just last week, I was in New York, at his mastermind. So Brian Kurtz is another one that I that I just generally, Jen genuinely adore. Because he's got experience. And he's just a very genuine human being. So those those four, off the top of my head, there's countless others who have, you know, played different roles, but those are the four that I really kind of put on a pedestal, just because of their uniqueness this, they're there. They're just genuine, og type people that are good individuals to follow.

Chuck Anderson: 00:31:41

Yeah, you've mentioned some decent human beings there. And you know, so many people who've grown their business, I think would share those same names and that they were instrumental in their growth as well. So yeah, all really good recommendations. So books, obviously, lots of great books, great information packed in them. I was never a really great reader. But I discovered audible a few years ago. And since then, have all the books I wanted to read and that were on my bookshelf. I have finally consumed because of audible. And so probably 60 Plus books in the last couple of years. I know I've got my favorites. What is your must read book that everyone should either have on their bookshelf or, or be consuming on a regular basis.

Bob Regnerus: 00:32:39

So there's there's two business books that I'll recommend. The first is breakthrough advertising. I mentioned that already. Eugene Schwartz. It is a foundational, like it's its source material for marketers. And it's a very difficult book. It's also a very expensive book. Brian Kurtz actually has the rights to the book and sells the books. If you look for breakthrough advertising, you can find it Brian Kurtz actually sells that on behalf of Eugene's widow. But it is a foundational marketing book, the other marketing book, I want to recommend Perry's book at 8020 sales and marketing. If you understand the 8020 Pareto principle, and take a look at how Perry applies that to business, it's going to transform the way you think the way you strategize the way you go about your day. Those are two business books. I also do a lot of personal development. I'm reading a book series by Neale Donald Walsch called Conversations with God. I am a more spiritual personality these days. And I'm just finding that to be something that's touching me right now. And so I do a lot of like business reading and personal reading. At the same time, I like having multiple books. I don't read one at a time I read multiple books at a time is what I'm trying to say.

Chuck Anderson: 00:34:04

Yeah, and a lot of entrepreneurs do that I find myself going from one to the other as well, it really depends on what I'm looking for and what I'm feeling that day. But usually something on the more spiritual side, sometimes other things on the more tactical side. Yeah. And you've mentioned both here, we've got advertising from a fundamental point of view. Also putting that into practice, but also but then growing ourselves. And, you know, what, what, what are we really contributing here with, with all of this building our business and what's the legacy and all of that kind of stuff? So yeah, so all good things to think about. So those are great recommendations. Thank you so much.

Bob Regnerus: 00:34:47

Thank you for asking.

Chuck Anderson: 00:34:48

Yeah, it's, it's something that, you know, you know, what, one day we're going to take all of these clips from all of their past episodes and we're going to create a little here's Here's everyone's go to book recommendation. We got some good, some good sound bites in there from

Bob Regnerus: 00:35:06

Yeah, you're probably got a good list. After all the interviews you've done, I bet.

Chuck Anderson: 00:35:10

You know, what's amazing is that so many of them have a different book to recommend. I mean, we've heard the Think and Grow Rich a couple of times and, and those ones, but it's amazing how little repetition there has actually been. And so really, really cool.

Bob Regnerus: 00:35:33

A lot of interesting result.

Chuck Anderson: 00:35:36

It's becoming a social experiment now. Let's put it that way.

Bob Regnerus: 00:35:41

Yeah. And of course, yeah, we've all read thinking grow rich, and it'd be on your list of like, okay, if you're into a top 25, it'd be on there. But, you know, I think I think it's when you ask somebody like to name one book, you know, you're gonna have a pretty diverse list. So I think that's pretty cool.

Chuck Anderson: 00:35:55

Yeah, it's, it was definitely unplanned and unexpected, but really, really super cool. What's happening with that? Love it, and no different today, Bob. So thank you so much. Look, if I know for sure that this topic of Facebook, ads and video, which you are definitely a foremost expert on, I know this is something that people struggle with. And if they were to, if this has resonated with them, and they want to, you know, take the next step, I know you've got some free resources as well. What would you recommend as the next step in reaching out to you and we'll make sure all the links are in the video and in the in the show notes here?

Bob Regnerus: 00:36:47

Well, thank you for the opportunity first, to be interviewed and just share this with your audience I love. I love coaching at heart. What I didn't mention, Chuck is that I'm a high school basketball coach. So like, and in a couple of weeks, we started our season I've done I've been coaching since I was 16 years old. So like, I'm just going to coach no matter. Like if my cord is my office, or the hardwood, whatever. I just love helping people. It's just kind of who I am. So thanks for the opportunity for that. Feedstories.com. If you want to learn things about video, we also have we have free Facebook training, I have a whole Facebook masterclass on there. And what we're really excited about, we developed a new resource called the ultimate video guys. So if you go to the ultimatevideoguide.com And you have a link there, we have a amazing resource book that basically goes through the three stages of getting video done, you know, what do I say? How do I get it done? Or what do I do with it when I'm done. And we're really proud to share that it's completely free. And we're getting just amazing feedback. We published it about three weeks ago, and people are absolutely raving about it. So we're really proud to put that out there. And it's helping shape a lot of people's ideas and strategies around video. So we'd love people to get those resources in their hands.

Chuck Anderson: 00:38:09

Well and to our audience, if that anything Bob has said today resonates with you and you want to learn more and you want to take the next step, I highly recommend that you go and download that the link is there in the show notes. If you're listening on podcast on video, it's just beneath this video. Just give it a click Go get it it's free. Right. So yeah, you might learn something. You will learn something. There we go. Right. So what have you have to lose? Go ahead and do that. Bob, thank you so much for I think your generosity with your information, the way you've answered the questions and just being just being an all around great guy. So I really appreciate that. If you were to leave our audience here with just one final word of wisdom or piece of advice, what would you tell them?

Bob Regnerus: 00:38:58

Bet on yourself. You'd have it within you to do it. If you're struggling success is right around the corner. Believe in yourself bet on yourself, you can make it happen.

Chuck Anderson: 00:39:08

Amazing. Thank you so much. Those are great words then this episode by and Bob, thank you and to our audience, go take action. This is you know better on yourself than on yourself. What action could you take today that would make all the difference. And maybe it's to reach out to Bob and to find out more about how Facebook ads and video can help you and your business could be to download his free resource could be anything. But whatever it is keep moving forward. Never give up on the pursuit of your dreams. And make sure you meet us back here for the next amazing episode and the next amazing guest but thank you to our community. Thank you Bob, and we'll see you on the next one.